| 000 | 02111camuu2200337 a 4500 | |
| 001 | 000045432937 | |
| 005 | 20080408153729 | |
| 008 | 070522s2007 nyuab b 001 0 eng | |
| 010 | ▼a 2007021359 | |
| 020 | ▼a 9780446580960 | |
| 020 | ▼a 0446580961 | |
| 035 | ▼a (KERIS)REF000013102761 | |
| 040 | ▼a DLC ▼c DLC ▼d BAKER ▼d BTCTA ▼d WIQ ▼d YDXCP ▼d C#P ▼d BUR ▼d EZU ▼d IXA ▼d VP@ ▼d 211009 | |
| 043 | ▼a n-us--- | |
| 050 | 0 0 | ▼a HB3505 ▼b .P44 2007 |
| 082 | 0 0 | ▼a 303.4973 ▼2 22 |
| 090 | ▼a 303.4973 ▼b P412m | |
| 100 | 1 | ▼a Penn, Mark J. |
| 245 | 1 0 | ▼a Microtrends : ▼b the small forces behind tomorrow's big changes / ▼c Mark J. Penn ; with E. Kinney Zalesne. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a New York : ▼b Twelve , ▼c 2007. | |
| 300 | ▼a xxi, 425 p. : ▼b ill., map ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 371-409) and index. | |
| 505 | 0 | ▼a Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International -- Conclusion. |
| 520 | ▼a Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description. | |
| 650 | 0 | ▼a Social influence. |
| 650 | 0 | ▼a Social change. |
| 651 | 0 | ▼a United States ▼x Population ▼x Social aspects. |
| 700 | 1 | ▼a Zalesne, E. Kinney. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 303.4973 P412m | 등록번호 111465427 (6회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |