| 000 | 01165camuu2200313 a 4500 | |
| 001 | 000045511068 | |
| 005 | 20090324125723 | |
| 008 | 071016s2008 ne a b 001 0 eng | |
| 010 | ▼a 2007043050 | |
| 020 | ▼a 0123735580 (alk. paper) | |
| 020 | ▼a 9780123735584 (alk. paper) | |
| 035 | ▼a (KERIS)REF000013647802 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a QA76.9.U83 ▼b T95 2008 |
| 082 | 0 0 | ▼a 303.48/34 ▼2 22 |
| 090 | ▼a 303.4834 ▼b T918m | |
| 100 | 1 | ▼a Tullis, Tom ▼q (Thomas) |
| 245 | 1 0 | ▼a Measuring the user experience : ▼b collecting, analyzing, and presenting usability metrics / ▼c Tom Tullis, Bill Albert. |
| 260 | ▼a Amsterdam ; ▼a Boston : ▼b Elsevier/Morgan Kaufmann , ▼c c2008. | |
| 300 | ▼a xvii, 317 p. : ▼b ill. ; ▼c 24 cm. | |
| 490 | 0 | ▼a The Morgan Kaufmann interactive technologies series |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a User interfaces (Computer systems) |
| 650 | 0 | ▼a User interfaces (Computer systems) ▼x Measurement. |
| 650 | 0 | ▼a Measurement. |
| 650 | 0 | ▼a Technology assessment. |
| 700 | 1 | ▼a Albert, Bill ▼q (William) |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 303.4834 T918m | 등록번호 121182642 (8회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals.
Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.
This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program.
Reviews
"If Tom and Bill could convince me, perhaps the world’s biggest fan of qualitative testing, that usability metrics are really valuable?which they have, in this wonderful book?then there’s no doubt they’ll convince you. I loved reading this book, because it was exactly like having a fascinating conversation with a very smart, very seasoned, and very articulate practitioner. They tell you everything you need to know (and no more) about all the most useful usability metrics, explain the pros and cons of each one (with remarkable clarity and economy), and then reveal exactly how they actually use them after years and years of real world experience. Invaluable!" --Steve Krug, author of Don’t Make Me Think: A Common Sense Approach to Web Usability"This book is a great resource about the many ways you can gather usability metrics without busting your budget. If you’re ready to take your user experience career to the next level of professionalism, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended." --Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability
"If you do any type of usability testing, you need this book. Tullis and Albert have written a clear and comprehensive guide with a common-sense approach to usability metrics." --Ginny Redish, President of Redish and Associates, Inc., author of Letting Go of the Words
Feature
- Presents criteria for selecting the most appropriate metric for every case
- Takes a product and technology neutral approach
- Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed
정보제공 :
목차
Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.
정보제공 :