| 000 | 01289camuu2200265 a 4500 | |
| 001 | 000045643517 | |
| 005 | 20110421170035 | |
| 008 | 100311s2010 nyua 001 0 eng | |
| 010 | ▼a 2010009679 | |
| 020 | ▼a 9780273725763 (pbk.) | |
| 035 | ▼a (KERIS)REF000016043962 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 050 | 0 0 | ▼a HF5415.13 ▼b .W656 2010 |
| 082 | 0 0 | ▼a 658.8/02 ▼2 22 |
| 084 | ▼a 658.802 ▼2 DDCK | |
| 090 | ▼a 658.802 ▼b W877e2 | |
| 100 | 1 | ▼a Wood, Marian Burk. |
| 245 | 1 0 | ▼a Essential guide to marketing planning / ▼c Marian Burk Wood. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Harlow, Eng. ; ▼a New York, NY : ▼b Pearson Financial Times, ▼c c2010. | |
| 300 | ▼a xxii, 303 p. : ▼b ill. ; ▼c 25 cm. | |
| 500 | ▼a Includes index. | |
| 505 | 0 | ▼a Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control. |
| 650 | 0 | ▼a Marketing ▼x Planning. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.802 W877e2 | 등록번호 151298565 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |