| 000 | 00802camuu2200265 a 4500 | |
| 001 | 000045733684 | |
| 005 | 20130104180348 | |
| 008 | 130104s2012 maua 001 0 eng | |
| 010 | ▼a 2012003885 | |
| 020 | ▼a 9780123865311 (pbk.) | |
| 035 | ▼a (KERIS)REF000016695052 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a NK1520 ▼b .V36 2012 |
| 082 | 0 0 | ▼a 745.4 ▼2 23 |
| 084 | ▼a 745.4 ▼2 DDCK | |
| 090 | ▼a 745.4 ▼b V253d | |
| 100 | 1 | ▼a Van Gorp, Trevor. |
| 245 | 1 0 | ▼a Design for emotion / ▼c Trevor van Gorp, Edie Adams. |
| 260 | ▼a Waltham, MA : ▼b Morgan Kaufmann, ▼c 2012. | |
| 300 | ▼a xvi, 217 p. : ▼b col. ill. ; ▼c 24 cm. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Design ▼x Psychological aspects. |
| 700 | 1 | ▼a Adams, Edie. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 745.4 V253d | 등록번호 121222649 (4회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.
This isn’t just another design theory book ? it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.
Reviews
"I would recommend Design for Emotion to technical communicators who have an active role in product design and want to learn more about the emotional psychology of consumers. The authors’ A.C.T. model could prove useful to anyone who shares responsibility for the information architecture and visual design of a Web site, software, or promotional materials." --Technical Communication, February 2014
"Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion…This results in a nicely produced package of theory and practice… Both novices and experts need to read this book. I highly recommend it…" --ComputingReviews.com, April 2013
"Intended for creative professionals, Van Gorp and Adams have teamed up to present a practical guide for creating effective designs that succeed in emotion and personality to appeal to consumer's needs." --Reference and Research Book News, December 2012
Feature
- Explains the relationship between emotions and product personalities
- Details the most important dimensions of a product's personality
- Examines models for understanding users' relationships with products
- Explores how to intentionally design product personalities?
- Provides extensive examples from the worlds of product, web and application design
- Includes a simple and effective model for creating more emotional designs
정보제공 :
목차
Chapter 1 - Why Design for Emotion?
Chapter 2 ? What is Emotion?
Chapter 3 - Why Design for Emotion?
Chapter 4 - Where Do We Design for Emotion?
Chapter 5 ? How Do I Design for Emotion?
Chapter 6 ? Interviews on Designing Emotion
정보제공 :