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Preface -- An introduction to strategy in action / Maney, Gregory M. ... [et al.] -- Conceptual foundations and agendas -- Thinking about strategy / Meyer, David S., Staggenborg, Suzanne -- Choice points, emotional batteries, and other ways to find strategic agency at the microlevel / Jasper, James M. -- Three mechanisms by which culture shapes movement strategy : repertoires, institutional norms, and metonymy / Polletta, Francesca -- Activist engagement and movement relevant research -- Raising public awareness of domestic violence : strategic communication and movement building / Ryan, Charlotte, Jeffreys, Karen, Blozie, Linda -- Mobilizing the generation gap : transnational coalitions and insider/outsider strategy in the climate action network / Aunio, Anna-Liisa -- Local strategies for global change : working for human rights and economic empowerment in the Midwest / Smith, Jackie -- Formation and development of strategy -- The politics of coming out : visibility and identity in activism against child sexual abuse / Whittier, Nancy -- Agreeing for different reasons : ideology, strategic differences, and coalition dynamics in the Northern Ireland civil rights movement / Maney, Gregory M. -- Marketing for justice : corporate social movement organizations / Robnett, Belinda, Alabi, Jessica Ayo -- Strategy and the consequences of movements -- Land struggles in the global south : strategic innovations in Brazil and India / Schock, Kurt -- Similar strategies, different outcomes : institutional histories of the christian right of canada and of the united states / Fetner, Tina, Sanders, Carrie -- Strategic choices in cross-national movements : a comparison of the swedish and british plowshares movements / Nepstad, Sharon Erickson, Vinthagen, Stellan -- Conclusion: Conceptualizing strategy in an interactive processional model / Kutz-Flamenbaum, Rachel V. -- Contributors -- Index.