Success factors of regional strategies for multinational corporations : appropriate degrees of management autonomy and product adaptation
| 000 | 01105camuu2200277 a 4500 | |
| 001 | 000045763844 | |
| 005 | 20130830135701 | |
| 008 | 130830s2011 gw a b 000 0 eng | |
| 020 | ▼a 9783790826395 | |
| 020 | ▼a 3790826391 | |
| 035 | ▼a (KERIS)REF000016293508 | |
| 040 | ▼a BTCTA ▼b eng ▼c BTCTA ▼d YDXCP ▼d BWX ▼d TXH ▼d OHX ▼d OIP ▼d 211009 | |
| 082 | 0 4 | ▼a 658.049 ▼2 23 |
| 084 | ▼a 658.049 ▼2 DDCK | |
| 090 | ▼a 658.049 ▼b H468s | |
| 100 | 1 | ▼a Heinecke, P. |
| 245 | 1 0 | ▼a Success factors of regional strategies for multinational corporations : ▼b appropriate degrees of management autonomy and product adaptation / ▼c Patrick Heinecke. |
| 260 | ▼a Berlin : ▼b Physica-Verlag, ▼c 2011. | |
| 300 | ▼a xi, 289 p. : ▼b ill. ; ▼c 24 cm. | |
| 490 | 1 | ▼a Contributions to management science |
| 504 | ▼a Includes bibliographical references (p. 267-289). | |
| 650 | 0 | ▼a International business enterprises ▼x Management. |
| 650 | 0 | ▼a International business enterprises ▼x Management ▼v Cross-cultural studies. |
| 830 | 0 | ▼a Contributions to management science. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.049 H468s | 등록번호 111701626 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.
New feature
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.정보제공 :
목차
Part I: Theoretical Setting for Regional Strategies and Regional Success.- 1 Introduction.- 2 Theoretical Foundation and Literature Review.- Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship.- 3 Structural Equation Methodology.- 4 Regional Success Factor Model.- Part III: Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations.- 5 Research Design and Research Methodology.- 6 Empirical Results.- 7 Discussion of Results and Implications.- 8 Conclusions.- 9 Appendix.
정보제공 :