| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000045886522 | |
| 005 | 20250715154542 | |
| 008 | 161103r20142013nyua b 001 0 eng d | |
| 020 | ▼a 9780143124931 (pbk.) | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 082 | 0 0 | ▼a 155.9 ▼2 23 |
| 084 | ▼a 155.9 ▼2 DDCK | |
| 090 | ▼a 155.9 ▼b A466d | |
| 100 | 1 | ▼a Alter, Adam, ▼d 1980- ▼0 AUTH(211009)72955. |
| 245 | 1 0 | ▼a Drunk tank pink : ▼b and other unexpected forces that shape how we think, feel, and behave / ▼c Adam Alter. |
| 260 | ▼a New York, N.Y. : ▼b Penguin Books, ▼c 2014, c2013. | |
| 300 | ▼a 261 p. : ▼b ill. ; ▼c 22 cm. | |
| 504 | ▼a Includes bibliographical references (p. [229]-249) and index. | |
| 505 | 0 | ▼a Names -- Labels -- Symbols -- The mere presence of other people -- The characteristics of other people -- Culture -- Colors -- Locations -- Weather and warmth. |
| 650 | 0 | ▼a Psychology, Applied. |
| 650 | 0 | ▼a Environmental psychology. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 155.9 A466d | 등록번호 111763200 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
A revelatory look at how our Environment unconsciously yet dramatically shapes the judgments and decisions we make every day.
Most of us go through life believing that we are in control of the choices we make - that we think and behave almost indepently from the world around us. But as Drunk Tank Pink illustrates, the truth is our enviroment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinationg examples. Adam Alter addresses the subtle but substantial ways in which outside Forces influence us - such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day
A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day
Most of us go through life believing that we are in control of the choices we make-that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us-such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.
Adam Alter's forthcoming book, Irresistible, will be published by Penguin Press.
정보제공 :
저자소개
애덤 알터(지은이)
뉴욕대학교 스턴경영대학원 마케팅 교수, 심리학과 겸임교수로 재직 중이다. 뉴사우스웨일스대학교 심리학과를 졸업하고 프린스턴대학교에서 우수 장학생으로 심리학 석사와 박사 학위를 받았다. 판단과 의사 결정, 사회 심리, 소비자 행동, 문화 심리, 정보 전달 능력과 메타 인지를 전문 연구 분야로 삼고 있다. 미국 MBA 전문지 《포이츠앤드퀀츠》가 뽑은 ‘세계 최고의 40세 이하 비즈니스스쿨 교수 40인’에 선정되었다. 지금까지 출간한 두 권의 저서 《멈추지 못하는 사람들》《만들어진 생각, 만들어진 행동》 모두 《뉴욕타임스》 베스트셀러에 올랐다. 《뉴욕타임스》《뉴요커》《워싱턴포스트》《애틀랜틱》《와이어드》《슬레이트》《허핑턴포스트》《파퓰러사이언스》 등에 글을 기고해왔으며 칸 국제광고제를 비롯해 구글, 마이크로소프트, 앤하이저부시, 프루덴셜, 피델러티 등 수십 개 기업과 전 세계 여러 디자인 회사와 광고 회사에 아이디어를 제공하고 있다.