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Public opinion [electronic resource] : measuring the American mind / 5th ed

Public opinion [electronic resource] : measuring the American mind / 5th ed

자료유형
E-Book(소장)
개인저자
Bardes, Barbara A. Oldendick, Robert W.
서명 / 저자사항
Public opinion [electronic resource] : measuring the American mind / Barbara A. Bardes Emerita, University of Cincinnati Robert W. Oldendick, University of South Carolina.
판사항
5th ed.
발행사항
Lanham, Md. :   Rowman & Littlefield,   2017.  
형태사항
1 online resource (xx, 350 p.).
ISBN
9781442261891 (electronic bk.) 1442261897 (electronic bk.)
요약
Public Opinion: Measuring the American Mind provides an in-depth look at the history and future of polling, including how public opinion is measured, how it is used and misused, and how to critically evaluate public opinion data. This new edition incorporates a new theme of political polarization and examines how mass media and social media help to shape public opinion. It also provides in-depth coverage of public opinion on such issues as political ideology, health care, race, and foreign policy, as well as an update and discussion of the major changes that have taken place on controversial i.
일반주기
Title from e-Book title page.  
내용주기
_GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack
서지주기
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Public opinion --United States. Public opinion polls.
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100 1 ▼a Bardes, Barbara A.
245 1 0 ▼a Public opinion ▼h [electronic resource] : ▼b measuring the American mind / ▼c Barbara A. Bardes Emerita, University of Cincinnati Robert W. Oldendick, University of South Carolina.
250 ▼a 5th ed.
260 ▼a Lanham, Md. : ▼b Rowman & Littlefield, ▼c 2017.
300 ▼a 1 online resource (xx, 350 p.).
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack
520 ▼a Public Opinion: Measuring the American Mind provides an in-depth look at the history and future of polling, including how public opinion is measured, how it is used and misused, and how to critically evaluate public opinion data. This new edition incorporates a new theme of political polarization and examines how mass media and social media help to shape public opinion. It also provides in-depth coverage of public opinion on such issues as political ideology, health care, race, and foreign policy, as well as an update and discussion of the major changes that have taken place on controversial i.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Public opinion ▼z United States.
650 0 ▼a Public opinion polls.
655 0 ▼a Electronic books.
700 1 ▼a Oldendick, Robert W.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1215404
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 303.380973 등록번호 E14001390 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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