| 000 |
|
00000cam u2200205 a 4500 |
| 001 |
|
000045959834 |
| 005 |
|
20181112112228 |
| 006 |
|
m d |
| 007 |
|
cr |
| 008 |
|
130211s2014 njua ob 001 0 eng |
| 010 |
|
▼a 2013005818
|
| 020 |
|
▼a 9781118417614 (epub)
|
| 020 |
|
▼a 1118417615 (epub)
|
| 020 |
|
▼a 9781118421987 (electronic bk.)
|
| 020 |
|
▼a 1118421981 (electronic bk.)
|
| 020 |
|
▼a 9781118394175 (pbk.)
|
| 020 |
|
▼a 1118394178
|
| 035 |
|
▼a (OCoLC)827528945
▼z (OCoLC)868826519
▼z (OCoLC)870334812
▼z (OCoLC)889240773
▼z (OCoLC)927508227
▼z (OCoLC)957735075
▼z (OCoLC)958081293
▼z (OCoLC)959839525
▼z (OCoLC)966478273
|
| 037 |
|
▼a CL0500000372
▼b Safari Books Online
|
| 037 |
|
▼a EEBD079C-0FF6-4800-89BB-ACEAD74A476C
▼b OverDrive, Inc.
▼n http://www.overdrive.com
|
| 040 |
|
▼a DLC
▼b eng
▼e rda
▼e pn
▼c DLC
▼d YDX
▼d N$T
▼d TEFOD
▼d OCLCF
▼d YDXCP
▼d DOS
▼d COO
▼d CDX
▼d UMI
▼d B24X7
▼d OCLCO
▼d TEFOD
▼d EBLCP
▼d Z5A
▼d VGM
▼d SAV
▼d OCLCQ
▼d 211009
|
| 049 |
|
▼a MAIN
|
| 050 |
0
0
|
▼a HF5415.123
|
| 082 |
0
0
|
▼a 658.4/5
▼2 23
|
| 084 |
|
▼a 658.45
▼2 DDCK
|
| 090 |
|
▼a 658.45
|
| 100 |
1
|
▼a Erwin, Kim,
▼d 1965-.
|
| 245 |
1
0
|
▼a Communicating the new
▼h [electronic resource] :
▼b methods to shape and accelerate innovation /
▼c Kim Erwin.
|
| 260 |
|
▼a Hoboken, New Jersey :
▼b Wiley,
▼c c2014.
|
| 300 |
|
▼a 1 online resource (xiv, 256 p.) :
▼b ill.
|
| 500 |
|
▼a Title from e-Book title page.
|
| 504 |
|
▼a Includes bibliographical references and index.
|
| 505 |
0
0
|
▼g Machine generated contents note:
▼g 1.
▼t Finding the Conceptual Center --
▼t Models and frameworks: Thinking with our eyes --
▼t How to make models work --
▼t Build-to-think prototypes: Thinking with our hands --
▼t Lists and open-ended writing: Thinking with words --
▼t The Takeaway: Five big ideas when seeking the conceptual center --
▼g 2.
▼t Framing the Work --
▼t Metaphors --
▼t Mantras and catchphrases --
▼t Contrast --
▼t Stories --
▼t Artifacts and images --
▼t How (and why) to use multiple frames to greater effect --
▼t The Takeaway: Five big ideas when framing the work --
▼g 3.
▼t Targeting Your Constituents --
▼t The communication plan --
▼t Mental model and orthodoxy analysis --
▼t Quad A diagnostic --
▼t The "Organization as Culture" framework --
▼t Segmenting and targeting constituents --
▼t The Takeaway: Four big ideas when targeting constituents --
▼g 4.
▼t Introduce New Thinking --
▼t Exploratory experiences --
▼t Immersion experiences --
▼t Interaction experiences --
▼t Application experiences --
▼t Extension experiences --
▼t The Takeaway: Five big ideas when introducing new thinking --
▼g 5.
▼t Expand the Conversation --
▼t Communication systems: Give them something rich and relevant --
▼t Performative presentations: Give them something to talk about --
▼t Demonstration artifacts: Give them something to show and share --
▼t The Takeaway: Five big ideas when expanding the conversation.
|
| 530 |
|
▼a Issued also as a book.
|
| 538 |
|
▼a Mode of access: World Wide Web.
|
| 650 |
0
|
▼a Communication in marketing.
|
| 650 |
0
|
▼a New products.
|
| 650 |
0
|
▼a Business communication.
|
| 650 |
0
|
▼a Communication in organizations.
|
| 650 |
0
|
▼a Communication in management.
|
| 776 |
0
8
|
▼i Print version:
▼a Erwin, Kim, 1965-
▼t Communicating the new.
▼d Hoboken, New Jersey : John Wiley & Sons, Inc., 2014
▼z 9781118394175
▼w (211009) 000045902456
|
| 856 |
4
0
|
▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=612596
|
| 945 |
|
▼a KLPA
|
| 991 |
|
▼a E-Book(소장)
|
