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| 010 | ▼a 2024934465 | |
| 020 | ▼a 9781541703377 ▼q (hardcover) | |
| 020 | ▼z 9781541703391 ▼q (ebook) | |
| 035 | ▼a (KERIS)REF000020712955 | |
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| 090 | ▼a 303.375 ▼b D598i | |
| 100 | 1 | ▼a DiResta, Renee, ▼e author. |
| 245 | 1 0 | ▼a Invisible rulers : ▼b the people who turn lies into reality / ▼c Renée DiResta. |
| 246 | 3 0 | ▼a People who turn lies into reality |
| 250 | ▼a 1st ed. | |
| 260 | ▼a New York, NY : ▼b PublicAffairs, ▼c 2024. | |
| 264 | 1 | ▼a New York, NY : ▼b PublicAffairs, ▼c 2024. |
| 264 | 4 | ▼c ©2024 |
| 300 | ▼a ix, 436 p. ; ▼c 25 cm. | |
| 336 | ▼a text ▼b txt ▼2 rdacontent | |
| 337 | ▼a unmediated ▼b n ▼2 rdamedia | |
| 338 | ▼a volume ▼b nc ▼2 rdacarrier | |
| 500 | ▼a "If you make it trend, you make it true"--Page 1 of dust jacket. | |
| 500 | ▼a Includes index. | |
| 505 | 0 | ▼a Introduction: power, influence, lies, and truth -- Part I -- 1. The mill and the machine -- 2. If you make it trend, you make it true: influencers, algorithms, and crowds -- 3. Gurus, besties, and propagandists: how influencers shape culture, politics, and society -- The crowd: contagion, consensus, and the power of the collective -- Part II -- 5. Propagating the big lie -- 6. Agents of influence -- 7. Viruses, vaccines, and virality -- 8. The fantasy industrial complex -- 9. The path forward. |
| 520 | ▼a "By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back"--Provided by publisher. | |
| 650 | 0 | ▼a Disinformation. |
| 650 | 0 | ▼a Mass media and propaganda. |
| 650 | 0 | ▼a Social media ▼x Political aspects. |
| 650 | 0 | ▼a Internet ▼x Political aspects. |
| 650 | 0 | ▼a Propaganda. |
| 945 | ▼a ITMT |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 303.375 D598i | 등록번호 111918419 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
A brilliant, original investigation into the radical shift of power as invisible rulers create bespoke realities revolutionizing politics, culture, and society.
Anyone who wishes to destroy legitimate political and social power has a new weapon. It is the anarchist's dream, a force so shockingly effective that its destructive power seems limitless. Scientific proof is powerless in front of it; democratic validity is bulldozed by it; leaders are humiliated by it. What we used to call influence has become something violently toxic. Ren?e DiResta gives us a powerful original framing to explain how it now shapes public opinion through a virtual rumor mill of niche propagandists. While they position themselves as trustworthy "Davids", their reach, influence, and economics make them classic Goliaths, invisible rulers who create bespoke realities that control the destinies of millions of people, their work driven by a simple maxim: "if you make it trend, you make it true." By revealing the machinery and the dynamics of the interplay between influencers, algorithms, and online crowds, DiResta vividly illustrates the way belief in the fundamental legitimacy of institutions that make society work is deliberately undermined. This alternate system for shaping public opinion, unexamined until now, is rewriting the relationship between the people and their government in profoundly disturbing ways. From taking on and defeating California's anti-vaxxers a decade ago to uncovering the ways that China and Russia target the American public and our elections, - and now herself a target of Congressmen Jim Jordan and hyper-partisans of the lunatic fringe - DiResta has not merely been an observer of the machinery promulgating the Big Lie and the unyielding culture wars. As analyst, investigator, and participant, she provides unprecedented insight into the way influencers shape the opinion and behavior of massive crowds, with the power to drive those crowds into battle - while bearing no responsibility for the consequences.정보제공 :
저자소개
르네 디레스타(지은이)
해상 화물 운송 장터인 헤이븐의 사업 개발 담당 부사장이며, 엔젤리스트 사물 인터넷 신디케이트의 공동 창업자다. 그 전에는 오라일리 알파테크 벤처스(O'Reilly AlphaTech Ventures, OATV)에 4년 동안 벤처 캐피털리스트로 재직하며 시드 단계의 기술 스타트업에 투자했다. OATV 재직 전에는 양적 자기 자본 투자사인 뉴욕 시티의 제인 스트리트 캐피털(Jane Street Capital)에서 7년 동안 주식 파생 상품 전문 트레이더로 근무했다. 르네는 취미로 데이터를 가지고 놀며, 메이커 맵 오픈소스 프로젝트 운영을 도와 주며, 열심히 무언가를 만든다. 르네는 스토니브룩 대학교 아너스 칼리지에서 컴퓨터공학과 정치외교학 학사 학위를 취득했다. 웹사이트 주소는 http://noupsi.de, 트위터 계정은 @noupside다.