| 000 | 00951pamuuu200253 a 4500 | |
| 001 | 000000068533 | |
| 005 | 19950726102839.0 | |
| 008 | 940415s1994 maua 001 0 eng | |
| 010 | ▼a 94016424 | |
| 020 | ▼a 0875845614 (alk. paper) : ▼c $29.95 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC | |
| 050 | 0 0 | ▼a HD2755.5 ▼b .G554 1994 |
| 082 | 0 0 | ▼a 658/.049 ▼2 20 |
| 090 | ▼a 658.049 ▼b G562 | |
| 245 | 0 0 | ▼a Global strategies : ▼b insights from the world's leading thinkers / ▼c with a preface by Percy Barnevik ; afterword by Rosabeth Moss Kanter. |
| 260 | ▼a Boston, MA : ▼b Harvard Business School Press, ▼c c1994. | |
| 300 | ▼a xix, 243 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 4 | ▼a The Harvard business review book series |
| 500 | ▼a Includes index. | |
| 500 | ▼a Articles originally published in the Harvard business review since 1982. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Competition, Internaional. |
| 650 | 0 | ▼a International business enterprises. |
| 730 | 0 1 | ▼a Harvard business review. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.049 G562 | 등록번호 111048927 (4회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field.Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend toward internationalization continues to accelerate, Global Strategies will be a valuable resource for executives and managers setting their sights on the world.
정보제공 :
저자소개
로자베스 모스 캔터(지은이)
하버드경영대학원 교수이자 <하버드비즈니스리뷰> 편집장을 지낸 세계적인 경영 컨설턴트로, 혁신전략의 일인자이다. <타임스>가 선정한 가장 영향력 있는 50인의 여성 가운데 1명이다. 전 세계 주요 기업과 정부에서 자문위원으로 활동 중이며, 세계경제포럼의 특별위원을 맡고 있다. 또한 기업환경의 변화와 혁신전략에 대해 주로 연구하며 활발한 저술활동을 하고 있다. 저서로는 《자신감》, 《월드 클래스》, 《불독과 립스틱》 등이 있다.
Percy Barnevik(지은이)
목차
CONTENTS Preface / Percy Barnevik = xi Part Ⅰ The Global Challenge 1 Strategic Intent / Gary Hamel ; C. K. Prahalad = 3 2 How Global Companies Win Out / Thomas Hout ; Michael E. Porter ; Eileen Rudden = 29 3 The Globalization of Europe : An Interview with Wisse Dekker / Nan Stone = 47 4 The Right Way to Go Global : An Interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca = 57 Part Ⅱ Developing a Global Strategy 1 What Is a Global Manager / Christopher A. Bartlett ; Sumantra Ghoshal = 77 2 Manufacturing's New Economies of Scale / Michael E. McGrath ; Richard W. Hoole = 93 3 Global Logic of Strategic Alliances / Kenichi Ohmae = 109 4 Cooperate to Compete Globally / Howard V. Perlmutter ; David A. Heenan = 129 5 Inside Unilever : The Evolving Ttransnational Company / Floris A. Maljers = 143 Part Ⅲ Winning in Foreign Markets 1 Beware the Pitfalls of Global Marketing / Kamran Kashani = 157 2 Winging It in Foreign Markets / Martin van Mesdag = 171 3 Customizing Global Marketing / John A, Quelch and Edward J. Hoff = 179 4 Local Memoirs of a Global Manger / Gurcharan Das = 197 5 From Complacency to Competitiveness : An Interview with Vitro's Ernesto Martens / Nancy A. Nichols = 211 Afterword What "Thinking Globally" Really Means / Rosabeth Moss Kanter = 227 About the Contributors = 233 Index = 237