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Step by step competitive strategy

Step by step competitive strategy (1회 대출)

자료유형
단행본
개인저자
Francis, Dave.
서명 / 저자사항
Step by step competitive strategy / Dave Francis.
발행사항
London ;   New York :   Routledge,   1994.  
형태사항
x, 183 p. : ill. ; 21 cm.
총서사항
Self-development for managers
ISBN
0415086981
일반주기
Includes indexs :  
서지주기
Includes bibliographical references (p. 177-181) and index.
일반주제명
Strategic planning.
비통제주제어
Business, Planning,,
000 00863camuuu200301 a 4500
001 000000458492
003 OCoLC
005 19970117104640.0
008 s1994 enka bi 0011 eng
010 ▼a 93042359
015 ▼a GB95-1067
019 ▼a 31816877
020 ▼a 0415086981
040 ▼a DLC ▼c DLC ▼d UKM
049 1 ▼a ACCL ▼l 111077137
050 0 0 ▼a HD30.28 ▼b .F716 1994
082 0 0 ▼a 658.4/012 ▼2 20
090 ▼a 658.4 ▼b F818s
100 1 ▼a Francis, Dave.
245 1 0 ▼a Step by step competitive strategy / ▼c Dave Francis.
260 ▼a London ; ▼a New York : ▼b Routledge, ▼c 1994.
300 ▼a x, 183 p. : ▼b ill. ; ▼c 21 cm.
440 0 ▼a Self-development for managers
500 ▼a Includes indexs :
504 ▼a Includes bibliographical references (p. 177-181) and index.
650 0 ▼a Strategic planning.
653 0 ▼a Business ▼a Planning

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.4 F818s 등록번호 111077137 (1회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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목차


CONTENTS
List of figures = ⅵ
Series editor's preface = ⅸ
Introduction = 1
Part Ⅰ Getting started
 1 How to use this book = 7
 2 Building the strategy development team = 12
 3 What is strategy? = 18
Part Ⅱ Step - by - step competitive strategy
 Introduction = 33
 Step 1 Exploring industry scenarios = 36
 Step 2 Assessing market dynamics = 50
 Step 3 Evaluating structural profitability = 63
 Step 4 Analysing competitors = 78
 Step 5 Collection external perspectives = 92
 Step 6 Clarifying values = 103
 Step 7 Idea generation = 115
 Step 8 Developing strategic options = 130
 Step 9 Defining a competitive strategy = 140
 Step 10 Implementing strategy systematically = 158
Notes = 177
Further reading = 181
Keyword index = 182


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