상세정보

High-Speed Management and Organizational Communication in the 1990s provides a unique, systematic, and practical treatment of the role communication plays in the new organizations. It treats organizational integration, coordination, and control as central communication processes and explores their transformation of traditional organizational topics such as leadership, corporate culture, teamwork, and continuous improvement programs.

The central thesis of this analysis is that increasing the speed with which products get to market helps to make an organization more productive, develop better quality products, become more responsive to customer needs, and generate more profits for investors. Why and how this takes place as well as the central role communication plays in the process is treated here in detail.

정보제공 :

CONTENTS
CHAPTER ONE High-Speed Management and Organizational Communication : A Road Map / Sarah Sanderson King = 1
CHAPTER TWO High-Speed Management : A Revolution in Organizational Communication in the 1990s / Donald Peter Cushman ; Sarah Sanderson King = 5
CHAPTER THREE High-Speed Management and Global Competition / Andrzej K. Kozminski = 41
CHAPTER FOUR High-Speed Management, Environmental Scanning, and Coalignment of External Resources : Strategic Alliances / Branislav Kovacic = 69
CHAPTER FIVE Leadership-Creating High-Speed Synergy in the Organization / Krzysztof Obloj = 95
CHAPTER SIX High-Speed Management and the New Corporate Culture : IBM and GE-A Study in Contrasts / Anne Maydan Nicotera = 113
CHAPER SEVEN Organizational Teamwork : A High-Speed Management Perspective / Yanan Ju = 139
CHAPTER EIGHT High-Speed Management and Contingency Value Chains : Time as a Competitive Advantage in the Global Marketplace / Nils M. Larsen ; Pat Joynt = 171
CHAPTER NINE High-Speed Management and New Product Development / George Tuttle = 195
CHAPTER TEN The Influence of High-Speed Management on Small Business / Rowland G. Baughman = 219
CHAPTER ELEVEN High-Speed Management and Continuous Improvement : Teamwork Applications at General Electric / Janet M. Flynn ; Franca Car e' = 233
CHAPTER TWELVE High-Speed Management at the Toyota and General Electric Companies / Scott R. Olson = 261
CHAPTER THIRTEEN Communication and Management in the Global Economy / Sarah Sanderson King ; Donald Peter Cushman = 291
CONTRIBUTORS = 305
INDEX = 309