상세정보

CONTENTS
List of Figures = ⅸ
List of Tables = xi
List of Boxes = xii
Preface = xiv
Introduction = xv
Acknowledgements = xvii
1 Strategic Direction : Background = 1
 Business Objectives = 2
 Company Management and Organization = 3
 Strategic Analysis = 6
 Strategic Direction = 7
 Internal and External Growth = 10
 Choosing a Strategy = 13
 Constraints on Growth = 14
 Rationalization and Retrenchment = 15
2 Horizontal Expansion = 17
 Delineating the Market = 17
 Market Concentration = 21
 Advantages of Horizontal Expansion = 25
 Horizontal Expansion and Market Power = 35
3 Vertical Expansion = 41
 Vertical Firms and Markets = 41
 ○○○○ Frameworks for Analysing Vertical Markets = 42
 Contractual Forms of Vertical Coordination = 47
 Advantages of Vertical Integration = 48
 Transfer - pricing = 55
 Some Dangers of Vertical Integration for the Firm = 56
 Vertical Integration and Market Power = 59
4 Conglomerate Expansion = 65
 The Nature of Conglomerate Firms = 66
 The Extent of Diversification = 67
 Motives for Diversification = 69
 The Nature of Conglomerate Firms Revisited = 79
 The Performance of Diversified Firms = 81
 Management ‘Style’ and Strategic Fit = 83
 Endgame Strategy and Divestment = 85
 Conglomerates and Market Power = 89
5 International Expansion = 93
 Foreign Market Servicing and Sourcing : The Strategic Options = 94
 Some Analyses of the Foreign Direct Investment (FDI) Decision = 101
 Pathways to Internationalization = 104
 Multinational Companies' (MNCs') Advantages over National Firms = 106
 Managing MNCs = 110
 Government Policy towards FDI and MNCs = 113
6 Competitive Strategy and Industrial Economics : Background = 117
 Market Structure - Conduct - Performance Schema = 117
 Market Structure = 119
 Market Conduct = 124
 Market Performance = 129
 Market Performance and Market Structure = 134
 Public Policy and the Operation of Markets = 135
7 Market Entry and Exit = 138
 Market Entry = 138
 The Nature of Barriers to Entry = 140
 Entry - forestalling Behaviour by Incumbent Firms = 141
 Market Dynamics and Opportunities for Entry = 147
 Contestable Markets = 150
 Strategies for Market Entry and Their Consequences = 152
 Strategic Groups and Mobility Barriers = 157
 Attacking and Defending Tactics = 160
 Market Exit = 163
 Endgame Strategies = 169
8 Frameworks for Analysing Markets and Competitiveness = 174
 Introduction = 174
 Analysis of Industry Structure = 176
 The Formulation of Competitive Strategy = 183
 The Generic Strategies = 184
 Choice of Competitive Strategy = 189
 Structure within Industries = 192
 Industry Evolution = 192
 Competitive Environments and Strategy = 196
 Competitive Advantage and Strategic Choice = 197
 Choosing a Generic Strategy = 200
9 The Nature and Significance of Cost - Effectiveness = 204
 Location = 206
 Make or Buy = 207
 Production Costs = 208
 Distribution Organization = 214
 Scale Economies = 218
 The Experience Curve = 219
 Technical Innovation = 221
 Product and Job Design = 223
 Quality Management = 225
 General Operational Efficiency = 226
 Interrelationships between Cost - cutting Programmes = 227
 Costs : Strategic Implications = 228
10 The Nature and Significance of Product Differentiation = 235
 Identifying Customers and Their Needs = 236
 The Marketing Mix = 243
 Product Strategy = 245
 Pricing Strategy = 254
 Promotional Strategy = 258
 Place / Distribution Strategy = 262
 Customer Services = 263
 Marketing Intelligence = 263
 Product Life Cycles = 264
 Creating Uniqueness = 266
 Strategic Risks of Product Differentiation = 269
11 Summary = 272
 Core Themes of the Book = 272
 Critical Success Factors and Businesses' Core Skills = 273
 Operationalizing Strategy = 275
 Strategic Choice = 278
Technical Appendix : Theory of Markets = 280
 Perfect Competition = 281
 Monopoly = 283
 Monopoly and Perfect Competition Compared = 284
 Monopolistic Competition = 288
 Oligopoly = 290
 Barriers to Entry and Potential Competition = 295
Index = 299