| 000 | 00967camuuu200277 a 4500 | |
| 001 | 000000616655 | |
| 005 | 19981123133058.0 | |
| 008 | 961007s1997 maua b 001 0 eng | |
| 010 | ▼a 96039241 | |
| 020 | ▼a 0750697466 (acid-free paper) | |
| 040 | ▼a DLC ▼c DLC | |
| 049 | 1 | ▼l 111114806 |
| 050 | 0 0 | ▼a HD30.3 ▼b .M3666 1997 |
| 082 | 0 0 | ▼a 658.4/5 ▼2 21 |
| 090 | ▼a 658.45 ▼b M349b | |
| 100 | 1 | ▼a Marlow, Eugene. |
| 245 | 1 4 | ▼a The breakdown of hierarchy : ▼b communicating in the evolving workplace / ▼c Eugene Marlow & Patricia O'Connor Wilson. |
| 260 | ▼a Boston : ▼b Butterworth-Heinemann, ▼c c1997. | |
| 300 | ▼a xiv, 178 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 163-169) and index. | |
| 650 | 0 | ▼a Communication in management. |
| 650 | 0 | ▼a Communication in organizations. |
| 650 | 0 | ▼a Organizational change. |
| 650 | 0 | ▼a Business communication ▼x Technological innovations. |
| 700 | 1 | ▼a Wilson, Patricia O'Connor, ▼d 1964-. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.45 M349b | 등록번호 111114806 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed.
Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York).
Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.
The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed.
Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York).
Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.
정보제공 :
목차
Communications, Corporations and Change; Electronic Media: A brief overview; Electrovisual Media and the American Corporation; The Emerging Corporate Landscape; The New Diversity Benchmark; Re-shaping the Boundaries Around Business; Harnessing the Power of Communication Technology; Lessons from the Leaders; Seven New Rules of Organizational Communications; The Emerging Employment Landscape; Studies and Commentaries.
정보제공 :