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Management decision making : spreadsheet modeling, analysis, and application

Management decision making : spreadsheet modeling, analysis, and application

자료유형
단행본
개인저자
Monahan, George E. (George Edward), 1945-
서명 / 저자사항
Management decision making : spreadsheet modeling, analysis, and application / George E. Monahan.
발행사항
Cambridge, UK ;   New York :   Cambridge University Press,   2000.  
형태사항
xxxviii, 714 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).
ISBN
0521781183
서지주기
Includes bibliographical references and index.
일반주제명
Industrial management -- Decision making. Industrial management -- Data processing. Electronic spreadsheets.
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040 ▼a DLC ▼c DLC ▼d C#P ▼d 211009
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050 0 0 ▼a HD30.23 ▼b .M635 2000
082 0 0 ▼a 658.4/032 ▼2 21
090 ▼a 658.4032 ▼b M734m
100 1 ▼a Monahan, George E. ▼q (George Edward), ▼d 1945-
245 1 0 ▼a Management decision making : ▼b spreadsheet modeling, analysis, and application / ▼c George E. Monahan.
260 ▼a Cambridge, UK ; ▼a New York : ▼b Cambridge University Press, ▼c 2000.
300 ▼a xxxviii, 714 p. : ▼b ill. ; ▼c 26 cm. + ▼e 1 computer optical disc (4 3/4 in.).
504 ▼a Includes bibliographical references and index.
538 ▼a System requirements: PC with Pentium microprocessor; 32 MB RAM (minimum); VGA or SVGA graphics card or compatible video graphics adapter and monitor; 16 MB free hard disk space (minimum); Windows NT 4.0 or Windows 95 or later; Excel 95 or later.
650 0 ▼a Industrial management ▼x Decision making.
650 0 ▼a Industrial management ▼x Data processing.
650 0 ▼a Electronic spreadsheets.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.4032 M734m 등록번호 111197840 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

책소개

Management Decision Making is a spreadsheet-based introduction to the tools and techniques of modern managerial decision making. The author shows how to formulate models in Microsoft Excel that can be used to analyse complex problems taken from all the functional areas of management, including finance, marketing, operations, and human resources. Throughout the book, the goal is to understand how business decisions are reached, what tradeoffs are made, and how outcomes depend on the underlying data. A broad range of analytical methods is discussed, including linear programming, integer linear programming, decision analysis, decision trees, queues, and Monte Carlo simulation. Included is a CD-ROM that contains the widely-used decision analysis software applications TreePlan and Crystal Ball. The book is aimed at students of business, economics and engineering, including those taking MBA courses. It will also be of great interest to business managers who want to learn more about practical spreadsheet modeling.

A spreadsheet-based introduction to the tools and techniques of modern managerial decision making.


정보제공 : Aladin

목차

1. The science of managerial decision making; Part I. Decision Making Using Deterministic Models: 2. Introduction to linear programming models; 3. Developing model formulation skills; 4. More advanced linear decision problems; 5. Output analysis I: small changes; 6. Output analysis II: large changes; 7. Integer linear programs; Part II. Decision Making Under Uncertainty: 8. Introduction to probability models; 9. Decision making under uncertainty; 10. Decision trees; 11. Management of congested service systems; 12. Monte Carlo simulation; Appendix - an Excel primer.


정보제공 : Aladin

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