| 000 | 01035namuu2200301 a 4500 | |
| 001 | 000000762953 | |
| 005 | 20100309120213 | |
| 008 | 020402s2001 nyua b 001 0 eng d | |
| 010 | ▼a 00053369 | |
| 020 | ▼a 0471382477 (alk. paper) | |
| 020 | ▼a 0471689386 (pbk.) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | 1 | ▼l 111211896 |
| 050 | 0 0 | ▼a HD30.23 ▼b .W5 2001 |
| 082 | 0 0 | ▼a 658.4/03 ▼2 22 |
| 090 | ▼a 658.403 ▼b W554 | |
| 245 | 0 0 | ▼a Wharton on making decisions / ▼c editors, Stephen J. Hoch and Howard G. Kunreuther with Robert E. Gunther. |
| 260 | ▼a New York : ▼b Wiley , ▼c c2001. | |
| 300 | ▼a xi, 339 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 303-330) and index. | |
| 650 | 0 | ▼a Decision making. |
| 650 | 0 | ▼a Group decision making. |
| 650 | 0 | ▼a Decision making ▼x Social aspects. |
| 700 | 1 | ▼a Hoch, Stephen J. ▼q (Stephen James) , ▼d 1952- |
| 700 | 1 | ▼a Kunreuther, Howard. |
| 700 | 1 | ▼a Gunther, Robert E. , ▼d 1960- |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.403 W554 | 등록번호 111211896 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 658.403 W554 | 등록번호 121190390 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 3 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.403 W554 | 등록번호 151179325 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.403 W554 | 등록번호 111211896 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 658.403 W554 | 등록번호 121190390 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.403 W554 | 등록번호 151179325 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.
정보제공 :
목차
CONTENTS Chapter 1 A Complex Web of Decisions / Stephen J. Hoch ; Howard C. Kunreuther = 1 Part Ⅰ PERSONAL DECISION MAKING = 15 Chapter 2 The Emotional Nature of Decision Trade-Offs / Mary Frances Lice ; John W. Payne ; James R. Bettman = 17 Chapter 3 Bumbling Geniuses : The Power of Everyday Reasoning in Multistage Decision Making / Robert J. Meyer ; J. Wesley Hutchinson = 37 Chapter 4 Choosing Variety / Barbara E. Kahn ; Andrea Morales = 63 Part Ⅱ MANAGERIAL DECISION MAKING = 79 Chapter 5 Combining Models with Intuition to Improve Decisions / Stephen J. Hoch = 81 Chapter 6 Reflective versus Expedient Decision Making : Views from East and West / Karen A. Jehn ; Keith Weigelt = 103 Chapter 7 Decision Making in Complex Environments : New Tools for a New Age / Paul R. Kleindorfer = 115 Chapter 8 Managing Frames to Make Better Decisions / Paul J. H. Schoemaker ; J. Edward Russo = 131 Part Ⅲ MULTIPARTY DECISION MAKING = 157 Chapter 9 Strategic Learning and Teaching / Colin F. Camerer ; Teck H. Ho = 159 Chapter 10 Reputations in Negotiation / Steven Click ; Rachel Croson = 177 Chapter 11 Deception in Negotiations / Maurice E. Schweitzer = 187 Chapter 12 Electronic Bargaining : The Perils of E-Mail and the Promise of Computer-Assisted Negotiations / C. Richard Shell = 201 Part Ⅳ IMPACT OF DECISION MAKING ON SOCIETY = 223 Chapter 13 A Change of Heart : Unexpected Responses to Medical Testing / John Hershey ; David A. Asch = 225 Chapter 14 Values and Decisions / Julie Irwin ; Jonathan Baron = 243 Chapter 15 Protective Decisions : Fear or Prudence / Howard C. Kunreuther = 259 Chapter 16 Learners or Lemmings : The Nature of Information Cascades / Felix Oberholzer-Gee = 273 Chapter 17 Split Personality : Inconsistencies in Private and Public Decisions / Mark V. Pauly = 287 Notes = 303 Index = 331