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| 001 | 000000766339 | |
| 005 | 20021126140847 | |
| 008 | 010511s2001 nyua 001 0 eng d | |
| 010 | ▼a 01268609 | |
| 020 | ▼a 0471385646 (alk. paper) | |
| 040 | ▼a JST ▼c DLC ▼d 211009 | |
| 042 | ▼a lccopycat | |
| 049 | 1 | ▼l 121062485 ▼f 과학 ▼l 121067340 ▼f 과학 |
| 050 | 0 0 | ▼a QA76.9.D343 ▼b R83 2001 |
| 082 | 0 0 | ▼a 006.3 ▼2 21 |
| 090 | ▼a 006.3 ▼b R913d | |
| 100 | 1 | ▼a Rud, Olivia Parr. |
| 245 | 1 0 | ▼a Data mining cookbook : ▼b modeling data for marketing, risk and customer relationship management / ▼c Olivia Parr Rud. |
| 260 | ▼a New York : ▼b Wiley, ▼c c2001. | |
| 300 | ▼a xxviii, 367 p. : ▼b ill. ; ▼c 24 cm. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Data mining. |
| 650 | 0 | ▼a Marketing ▼x Data processing. |
| 650 | 0 | ▼a Customer services ▼x Data processing. |
Holdings Information
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| No. 1 | Location Main Library/Western Books/ | Call Number 006.3 R913d | Accession No. 111336463 (7회 대출) | Availability Available | Due Date | Make a Reservation | Service |
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| No. 3 | Location Science & Engineering Library/Sci-Info(Stacks2)/ | Call Number 006.3 R913d | Accession No. 121067340 (1회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. 4 | Location Sejong Academic Information Center/Science & Technology/ | Call Number 006.3 R913d | Accession No. 151101698 (7회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 006.3 R913d | Accession No. 111336463 (7회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Science & Engineering Library/Sci-Info(Stacks2)/ | Call Number 006.3 R913d | Accession No. 121062485 (6회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Science & Engineering Library/Sci-Info(Stacks2)/ | Call Number 006.3 R913d | Accession No. 121067340 (1회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Science & Technology/ | Call Number 006.3 R913d | Accession No. 151101698 (7회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions
In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
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