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Data mining cookbook : modeling data for marketing, risk and customer relationship management

Data mining cookbook : modeling data for marketing, risk and customer relationship management (Loan 21 times)

Material type
단행본
Personal Author
Rud, Olivia Parr.
Title Statement
Data mining cookbook : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud.
Publication, Distribution, etc
New York :   Wiley,   c2001.  
Physical Medium
xxviii, 367 p. : ill. ; 24 cm.
ISBN
0471385646 (alk. paper)
General Note
Includes index.  
Subject Added Entry-Topical Term
Data mining. Marketing -- Data processing. Customer services -- Data processing.
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001 000000766339
005 20021126140847
008 010511s2001 nyua 001 0 eng d
010 ▼a 01268609
020 ▼a 0471385646 (alk. paper)
040 ▼a JST ▼c DLC ▼d 211009
042 ▼a lccopycat
049 1 ▼l 121062485 ▼f 과학 ▼l 121067340 ▼f 과학
050 0 0 ▼a QA76.9.D343 ▼b R83 2001
082 0 0 ▼a 006.3 ▼2 21
090 ▼a 006.3 ▼b R913d
100 1 ▼a Rud, Olivia Parr.
245 1 0 ▼a Data mining cookbook : ▼b modeling data for marketing, risk and customer relationship management / ▼c Olivia Parr Rud.
260 ▼a New York : ▼b Wiley, ▼c c2001.
300 ▼a xxviii, 367 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Includes index.
650 0 ▼a Data mining.
650 0 ▼a Marketing ▼x Data processing.
650 0 ▼a Customer services ▼x Data processing.

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No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 006.3 R913d Accession No. 111336463 (7회 대출) Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 006.3 R913d Accession No. 121062485 (6회 대출) Availability Available Due Date Make a Reservation Service B M
No. 2 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 006.3 R913d Accession No. 121067340 (1회 대출) Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Science & Technology/ Call Number 006.3 R913d Accession No. 151101698 (7회 대출) Availability Available Due Date Make a Reservation Service B M ?

Contents information

Book Introduction

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions

In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.


Information Provided By: : Aladin

Author Introduction

Olivia Parr Rud(지은이)

<데이터마이닝 Cookbook>

Information Provided By: : Aladin

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