| 000 | 00000cam u22002054a 4500 | |
| 001 | 000000797525 | |
| 005 | 20250605101232 | |
| 008 | 010425s2001 nyua b 001 0 eng | |
| 010 | ▼a 1024901 | |
| 020 | ▼a 0471064114 (cloth : alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d JBO ▼d C#P ▼d UKM ▼d OCLCQ ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | 1 | ▼l 111230100 |
| 050 | 0 0 | ▼a HD30.28 ▼b .A23 2001 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 21 |
| 090 | ▼a 658.4012 ▼b A111d6 | |
| 100 | 1 | ▼a Aaker, David A., ▼d 1938- ▼0 AUTH(211009)51118. |
| 245 | 0 0 | ▼a Developing business strategies / ▼c David A. Aaker. |
| 250 | ▼a 6th ed. | |
| 260 | ▼a New York : ▼b J. Wiley, ▼c c2001. | |
| 300 | ▼a xiv, 338 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Marketing ▼x Management. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 A111d6 | 등록번호 111230100 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
?Robert L. Joss, Dean of the Graduate School of Business, Stanford University
A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy.
This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include:
- A new chapter on strategic positioning
- Many new illustrative examples from B-to-B, high-tech, and the Internet
- Increased focus on global leadership and global brand management
- Using the Internet to develop and support business strategies
For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.
"Developing Business Strategies": Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und uberarbeiteten Auflage. Hier lernen Manager alles, was sie uber interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen mussen. Autor David Aaker erlautert sehr ausfuhrlich, wie man die jeweiligen Methoden zur Erstellung und Umsetzung von Wachstumsstrategien, von Strategien zur Diversifikation, Differenzierung und zur globalen Expansion erfolgreich einsetzt. Das Material wurde komplett aktualisiert und uberarbeitet. Neu hinzugekommen ist ein Kapitel zur strategischen Positionierung. "Developing Business Strategies" - ein unentbehrlicher Ratgeber fur die Strategieplanung im Unternehmen.
정보제공 :
저자소개
데이비드 아커(지은이)
브랜드 자산 관리, 전략 수립 및 경영에 관한 세계적인 권위자다. MIT 대학교를 졸업한 뒤 스탠퍼드 대학교에서 석사 및 박사 학위를 받았다. 마케팅 및 브랜드 이론과 전략을 학문적으로 체계화시키고 발전시킨 공로를 인정받아 폴 컨버스 상과 비제이 마하잔 상 등을 수상했다. 현재 미국 캘리포니아 주립대학교 하스 경영대학원의 명예 교수, 프로핏 브랜드 전략의 부회장으로 활동하고 있다. 지은 책으로 <브랜드 자산의 전략적 관리>, <데이비드 아커의 브랜드 경영>, <브랜드 리더십> 등이 있다.
목차
PART I: INTRODUCTION AND OVERVIEW.
1. Business Strategy: The Concept and Trends in Its Management.
2. Strategic Market Management: An Overview.
PART II: STRATEGIC ANALYSIS.
3. External and Customer Analysis.
4. Competitor Analysis.
5. Market Analysis.
6. Environmental Analysis and Strategic Uncertainty.
7. Internal Analysis.
PART III: ALTERNATIVE BUSINESS STRATEGIES.
8. Obtaining a Sustainable Competitive Advantage.
9. Differentiation Strategies.
10. Cost, Focus, and the Preemptive Move.
11. Strategic Positioning.
12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
13. Diversification.
14. Strategies in Declining and Hostile Markets.
15. Global Strategies.
PART IV: IMPLEMENTATION.
16. Implementation.
Appendix: Planning Forms.
Index.
정보제공 :