상세정보

어떻게 하면 의사결정자가 신속하게 상황을 판단하고, 필요한 정보를 모으며, 그것을 철저히 분석해서 지적인 결론에 이를 수 있을까? 어떻게 좋은 결정, 빠른 결정, 잦은 결정, 이기는 결정을 할 수 있을까? 저자들은 이 책을 '결정은 결과보다는 과정이 더 중요하다'는 대명제로 시작한다. 그리고 어떻게 더 영리하게 일할 것인지에 대해 이야기한다.

책은 '결정의 틀 짓기', '정보 수집하기', '결론에 도달하기', '경험으로부터 학습하기' 등의 4단계 결정과정을 어떻게 효과적으로 수행할 수 있는가에 대해 상세하고 체계적으로 논한다. 각 단계마다 이기는 결정을 이루어 내는 데 긴요하게 사용할 수 있는 다양한 기법들을 소개하고, 세부 단계마다 기억하고 실행해야 할 핵심사항들을 교훈으로 요약했다. 유용한 실례들도 함께 실었다

Two renowned business advisors, leaders in behavioral decision studies, present an in-depth and innovative guide to making effective business decisions that is filled with worksheets, questionnaires, case studies, and proven techniques that will assist all levels of management in addressing problems, making informed decisions amidst uncertainty, converting opinions into vital insights, and more.

Two renowned business advisors, leaders in behavioral decision studies, present an in-depth and innovative guide to making effective business decisions that is filled with worksheets, questionnaires, case studies, and proven techniques that will assist all levels of management in addressing problems, making informed decisions amidst uncertainty, converting opinions into vital insights, and more.

Business revolves around making decisions, often risky decisions, usually with incomplete information and too often in less time than we need. Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ways of making decisions&;depending on intuition, common sense, and specialized expertise&;are simply no longer sufficient. Distilling over thirty years of groundbreaking research, Winning Decisions, written by two seasoned business advisers and world leaders in behavioral decision studies, is a comprehensive, one-of-a-kind guide to the proven methods of making critical business decisions confidently, quickly&;and correctly.
Decision-making is a business skill which managers often take for granted in themselves and others&;but it's not as easy as some might think. The authors, whose expertise has been sought out by over a hundred companies, including Arthur Andersen, Hewlett-Packard, IBM, and Unilever, contend that decision-making, like any other skill, must be developed and honed if it is to be used effectively. Winning Decisions offers step-by-step analyses of how people typically make decisions, and provides invaluable advice on how to improve your chances of getting your next big decision right the first time. The book is packed with worksheets, tools, questionnaires, case studies, and anecdotes analyzing major decisions made by organizations like British Airways, NASA, Shell Oil, and Pepsi. Some of the proven, straightforward techniques covered in Winning Decisions include how to:

Reframe issues to ensure that the real problem is being addressedImprove the quality and quantity of your options
Convert expert yet conflicting opinions into useful insights
Make diversity of views and conflict work to your advantage
Foster efficient and effective group decision-making
Learn from past decisions--your own and those of others

With Winning Decisions, managers and other professionals now have access to a proven set of skills and strategies they need for making the right decision, right away.

Presents a guide to making effective business decisions, filled with worksheets, questionnaires, case studies, and techniques that will assist all levels of management in addressing problems, making informed decisions, and converting opinions into insights.

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