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Quantitative analysis for management / 5th ed

Quantitative analysis for management / 5th ed (1회 대출)

자료유형
단행본
개인저자
Render, Barry. Stair, Ralph M.
서명 / 저자사항
Quantitative analysis for management / Barry Render, Ralph M. Stair, Jr.
판사항
5th ed.
발행사항
Boston :   Allyn and Bacon,   c1994.  
형태사항
1 v. (various pagings) : ill. ; 26 cm.
총서사항
Quantitative methods and applied statistics series
ISBN
0205153798
서지주기
Includes bibliographical references and index.
일반주제명
Management science. Operations research.
000 00000cam u2200205 a 4500
001 000000900718
005 20211208110504
008 930618s1994 maua b 001 0 eng
010 ▼a 93024363
020 ▼a 0205153798
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002 ▼d 244002 ▼d 211009
049 0 ▼l 151008008
050 0 0 ▼a T56 ▼b .R544 1994
082 0 0 ▼a 658.4/03 ▼2 20
084 ▼a 658.403 ▼2 DDCK
090 ▼a 658.403 ▼b R397q5
100 1 ▼a Render, Barry.
245 1 0 ▼a Quantitative analysis for management / ▼c Barry Render, Ralph M. Stair, Jr.
250 ▼a 5th ed.
260 ▼a Boston : ▼b Allyn and Bacon, ▼c c1994.
300 ▼a 1 v. (various pagings) : ▼b ill. ; ▼c 26 cm.
490 1 ▼a Quantitative methods and applied statistics series
504 ▼a Includes bibliographical references and index.
650 0 ▼a Management science.
650 0 ▼a Operations research.
700 1 ▼a Stair, Ralph M.
830 0 ▼a Quantitative methods and applied statistics series.

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컨텐츠정보

책소개

For courses in Management Science or Decision Modeling. A solid foundation in quantitative methods and management science. Render/Stair/Hanna puts an emphasis on model building and computer applications to show students how the techniques presented in the text are used in business. This text's use of software also allows instructors to focus on the managerial problem, while spending less time on the mathematical details of the algorithms. In the eleventh edition, Excel 2010 has been incorporated throughout the text and an even greater emphasis on modeling is provided.


정보제공 : Aladin

목차


Contents
Preface = xv
1 Introduction to Quantitiative Analysis = 1
 1.1 Introduction = 2
 1.2 What Is Quantitiative Analysis? = 2
  Applications of QA : The Indispensable Role of Management Science at Reynolds Metals Company = 5
 1.3 The Quantitative Analysis Approach = 3
  Applications of QA : Using QA to Clean Up the Big apple = 8
 1.4 possible Problem in the QA Approach = 9
 1.5 Implementation-Not Just the Final Step = 12
 1.6 Quantitative Analysis and Computer-Based Information Systems = 14
 1.7 Use of AB : QM, STORM, and Spreadsheets = 18
 1.8 Summary = 22
  Glossary = 22
  Discussion Questions = 23
  Bibliography = 24
2 Probability Concepts = 25
 2.1 Introduction = 26
 2.2 Fundamental Concepts = 26
 2.3 Mutually Exclusive Collectively Exhaustive Events = 29
 2.4 Statistically Independent Events = 31
 2.5 Statistically Dependent Events = 33
  Applications of QA : Qantas Airways = 35
 2.6 Revising Probabilities with Bayes's Theorem = 36
 2.7 Further Probability Revisions = 38
 2.8 Summary = 39
  Glossary = 39
  Key Equations = 40
  Discussion Questions and Problems = 41
  Bibliography = 44
  Appendix : Derivation of Bayes's Theorem = 45
3 Probability Distributions = 47
 3.1 Introduction = 48
 3.2 Random Variables = 48
 3.3 Probability Distributions = 50
 3.4 The Binomail Distribution = 56
 3.5 The Poisson Distribution = 59
 3.6 The Normal Distribution = 61
  Applications of QA : Using Probability Distributions to Search for Sunken Gold = 61
 3.7 The Exponential Distribution = 69
 3.8 Summary = 70
  Glossary = 71
  Key Equations = 72
  Discussion Questions and Problems = 73
  Case Studies : WTVX = 78
  Century Chemical Company = 78
  Bibliography = 79
4 Forecasting = 81
 4.1 Introduction = 82
 4.2 Types of Forecasts = 83
 4.3 Scatter Diagrams = 84
 4.4 Time Series Forecasting Models = 85
 4.5 Causal Forecasting Methods = 100
 4.6 Monitoring and Controlling Forecasts = 106
  Applications of QA : Flood Forecasting at NOAA = 108
 4.7 Using the Computer to Forecast = 109
 4.8 Summary = 116
  Glossary = 118
  Key Equations = 118
  Solved Problems = 120
  Discussion Questions and Problems = 122
  Case Studies : The North-South Airline = 130
  Kwik Lube = 131
  Bibliography = 132
  Appendix : Forecasting with Spreadsheets = 133
5 Fundamentals of Decision theory = 137
 5.1 Introduction = 138
 5.2 The Six Steps in Decision Theory = 138
 5.3 Types of Decision-Making Environments = 140
 5.4 Decision Making under Risk = 141
 5.5 Decision Making under Uncertainty = 146
  Applications of QA : Using Decision Theory in Forest Management = 149
 5.6 Marginal Analysis with a Large Number of Alternatives and States of Nature = 150
 5.7 Using the Computer to Solve Decision Theory Problems = 155
 5.8 Summary = 157
  Glossary = 158
  Key Equations = 159
  Solved Problems = 159
  Discussion Questons and Problems = 162
  Case Study : Starting Right Corporation = 170
  Bibliography = 171
  Appendix : Solving Decision Theory Problems with Spreadsheets = 171
6 Decision Trees and Utility Theory = 177
 6.1 Introduction = 178
 6.2 Decision Trees = 178
  Applications of QA : Testing Student Athletes for Drug Use : A Decison-Making Model = 184
 6.3 How Probabilty Values Are Estimated by Bayesian Analysis = 185
  Applications of QA : Decision Trees in Selecting Drilling Sites = 188
 6.4 Utility Theory = 188
 6.5 Use of AB : QM in Decision Theory = 195
 6.6 Summary = 200
  Glossary = 200
  Key Equations = 201
  Solved Problems = 201
  Discussion Questions and Problems = 206
  Case Study : Blake Electronecs = 216
  Sixty-Six Year-Old Patient with a Hernia = 218
  Bibliography = 218
  Appendix : Using Spreadsheet Analysis to Solve Decision Tree and Bayesian Analysis Problems = 219
7 Statistical Quality Control = 223
 7.1 Introduction = 224
 7.2 Defining and Measuring Quality = 224
 7.3 Total Quality Management (TQM) = 226
 7.4 Statistical Process Control (SPC) = 227
  Applications of QA : How Velcro Got Hooked on Quality = 227
 7.5 Control Charts for Variables = 229
  Applications of QA : Stalking Six Sigma at Motorola = 230
 7.6 Control Charts for Attributes = 235
 7.7 Summary = 237
  Glossary = 238
  Key Equations = 238
  Solved Problems = 239
  Discussion Questions and Problems = 240
  Case Studies : Bayfield Mud Company = 244
  Morristown Daily Tribune = 246
  Bibliography = 247
8 Inventory Control Models : 1 = 249
 8.1 Introduction = 250
 8.2 Importance of Inventory Control = 251
  Applications of QA : Using Expert Systems in Inventory Management and Logistics = 253
 8.3 The Inventory Decision = 253
 8.4 Economic Order Quantity (EQO) : Determining How Much to Order = 254
 8.5 Reorder point (ROP) : Determining When to Order = 260
 8.6 Fixed Period Inventory Control System = 261
  Applications of QA : Inland Steel Uses Systems Contracts to Control Inventory Costs = 261
 8.7 Sensitivity Analysis = 264
  Applications of QA : Blue Bell Trims Its Inventory = 265
 8.8 Summary = 266
  Glossary = 267
  Key Equations = 267
  Solved Problems = 268
  Discussion Questions and Problems = 269
  Case Studies : Sturdivant Sound Systems = 273
  Western Ranchman Outfitters = 274
  Bibliography = 275
  Appendix : Determining EOQ with Calcules = 275
  Appendix : Using spreadsheet Analysis to Solve Basic Inventory Problems = 276
9 Inventory Control Models : Ⅱ = 277
 9.1 Introduction = 278
 9.2 EOQ without the Instantaneous Receipt Assumption = 278
 9.3 Quantity Discount Models = 282
 9.4 Planned Shortages = 285
 9.5 Use of Safety Stock = 290
 9.6 ABC Analysis and Joint Ordering = 298
 9.7 Dependent Demand : The Case for Material Requirements Planning (MRP) = 300
 9.8 The Kanban System = 307
   Applications of QA : Using Just-in-Time (JIT) Principles to Improve Ecuador's Health Care Delivery System = 308
 9.9 Using the Computer to Solve Inventory Control Problems = 310
 9.10 Summary = 319
  Glossary = 319
  Key Equations = 320
  Solved Problems = 321
  Discussion Questions and Problems = 323
  Case Study : Professional Video Management = 331
  Bibliography = 333
  Appendix : Solving the Planned Shortages (Back Order) Model with Calculus = 333
  Appendix : Using Spreadshets to Solve Inventory Problems = 334
10 Linear Programming : Graphical and Computer Methods = 337
 10.1 Introduction = 338
 10.2 Requirements of a Linear Programming Problem = 338
 10.3 Formulating Linear Programming Problem = 340
 10.4 Graphical Solution to a Linear Programming Problem = 342
  Applications of QA : Linear Programming at New England Apple Products = 343
  Applications of QA : Selecting Tenants in a Shopping Mall = 348
 10.5 Solving Flair Furniture's LP Problem by AB : QM, STORM, LINDO, and What's Best! = 353
 10.6 An Introduction to Sensitivity Analysis = 356
 10.7 Solving Minimization Problems = 358
  Applications of QA : Manpower Planning at United Airlines with LP = 359
 10.8 Summary of the Graphical Solution Method = 363
 10.9 A Few Special Issues in Linear Programming = 365
  Glossary = 370
  Solved Problems = 371
  Discussion Questions and Problems = 374
  Case Study : Golding Landscaping and Plants, Inc. = 382
  Bibliography = 383
  Appendix : Linear Programming with Spreadsheet Software = 384
11 LInear Programming Applications : With Computer Analyses in AB : QM, STORM, LINDO, and What's Best! = 387
 11.1 Introduction = 388
 11.2 Marketing Applications = 388
 11.3 Manufacturing Applications = 392
 11.4 Employee Scheduling Applications = 400
  Applications of QA : Crew Pairing Optimization at American Airlines = 406
 11.5 Financial Applications = 408
 11.6 Transportation Applications = 409
 11.7 Ingredient Blending Applications = 415
  Problems = 420
  Case Study : Chase Manhattan Bank = 431
12 Linear Programming : The Simplex Method = 433
 12.1 Introduction = 434
 12.2 How to Set Up the Initial Simplex Solution = 434
 12.3 Simplex Solution Procedures = 440
 12.4 The Second Simplex Tableau = 441
 12.5 Developing the Third Tableau = 446
 12.6 Review of Procedures for Solving LP Maximization Problems = 449
 12.7 Surplus and Artificial Variables = 450
 12.8 Solving Minimization Problems = 452
 12.9 Review of Procedures for Solving LP Minimization Problems = 461
 12.10 Special Cases in Using the Simplex Mehtod = 461
 12.11 Karmarkar's Algorithm = 464
  Applications of QA : Finding Fast Algorithms Means Better Airline Service = 465
 12.12 Summary = 466
  Glossary = 466
  Key Equation = 467
  Solved Problems = 468
  Discussion Questions and Problems = 470
  Case Study : Coastal States Chemicals and Fertilizers = 476
  Bibliography = 477
13 Linear Programming : Sensitivity Analysis and Duality = 479
 13.1 Introduction = 480
 13.2 Sensitivity Analysis = 480
 13.3 The Dual in Linear Programming = 490
  Applications of QA : Linear Programming at Dairyman's Cooperative = 491
  Applications of QA : Optimizing Wood Procurement in Cabinet Manufacturing = 494
 13.4 The Role of Computer Software in Sensitivity Analysis : Looking at High Note Sound Company with AB : QM, STORM, LINDO, and What's Best! = 495
 13.5 Summary = 495
  Glossary = 500
  Solved Problem = 501
  Discussion Question and Problems = 503
  Case Study : Red Brand Canners = 512
14 Transportation and Assignment Problems = 515
 14.1 Introduction = 516
 14.2 Setting Up a Transportation Problem = 518
 14.3 Developing an Initial Solution : Northwest Corner Rule = 520
 14.4 Stepping-Stone Method : Finding a Least-Cost Solution = 522
  Applications of QA : Transportation Problem for Irish Pharmaceutical Distributor = 529
 14.5 MODI Method = 529
 14.6 Vogel's approximation Method : Another Way to Find an Initial Solution = 542
 14.7 Unbalanced Transportation Problems = 536
  Applications of QA : Moving Sand with the Transportation Approach = 538
 14.8 Degeneracy in Transportation Problems = 539
 14.9 More than One Optimal Solution = 542
 14.10 Computer Solution to the Transportation Problem = 542
 14.11 Facility Location Analysis = 546
 14.12 Approach of the Assignment Model = 547
 14.13 Dummy Rows and Dummy Columns = 555
  Applications of QA : Scheduling American League Umpires with the Assignment Model = 556
 14.14 Maximization Assignment Problems = 557
 14.15 Using the Computer to Solve Assignment Problems = 558
  Glossary = 561
  Key Equations = 562
  Solved Problems = 562
  Discussion Questions and Problems = 569
  Case Studies : Custom Vans, Inc. = 581
  Old Oregon Wood Store = 583
  Bibliography = 584
15 Integer Programming, Goal Programming, and the Branch and Bound Method = 585
 15.1 Introduction = 586
 15.2 Integer Programming = 586
  Applications of QA : Selling Seats at American Airlines Using Integer Programming = 591
 15.3 The Branch and Bound Method = 596
  Applications of QA : An Integer Programming System for Assigning Classes to Rooms = 597
 15.4 Goal Programming = 605
  Applications of QA : branch and Bound Technique for Establishing Insurance Sales Territories = 606
 15.5 Nonlinear Programming = 616
  Applications of QA : A Goal Programming Model for Prison Expenditures in Virginia = 620
 15.6 Summary = 621
  Golssary = 621
  Solved Problems = 622
  Discussion Questions and Problems = 624
  Case Studies : Schank Marketing Research = 630
  The Oakton River Bridge = 630
  The Puyallup Mall Bibliography = 632
16 Waiting Lines : Queuing Theory = 635
 16.1 Introduction = 636
 16.2 waiting Line Costs = 636
 16.3 Characteristics of a Queuing System = 639
  Applications of QA : Queuing Theory at Eastman Kodak = 642
 16.4 Single-Channel Queuing Model with Poisson Arrivals and Exponential Service Times = 644
  Applications of QA : Queuing up Customers on L. L. Bean's Phone Network = 645
 16.5 Multipe-Channel Queuing Model with Poisson Arrivals and Exponential Service Times = 650
 16.6 Constant Service Time Model = 655
 16.7 Finite Population Model = 656
 16.8 More Complex Queuing Models and the Use of Simulation = 659
 16.9 Summary = 660
  Glossary = 660
  Key Equations = 661
  Solved Probems = 663
  Discussion Questions and Problems = 666
  Case Studies : The Shader Lane Hotel = 672
  New England Castings = 673
  Bibliography = 674
  Appendix : Queuing Analysis with Spreadsheets = 675
17 Simulation = 677
 17.1 Introdution = 678
 17.2 Advantages and Disadantages of Simulation = 679
 17.3 Monte Carlo Simulation = 681
 17.4 Simulation and Inventory Analysis = 687
 17.5 Simulation of a Queuing Problem = 692
 17.6 Simulation Model for a Maintenance Policy = 696
  Applications of QA : Simulating Canadian National Railways Line Capacity = 697
  Applications of QA : Simulating Automation at the U. S. Postal Service = 700
 17.7 Two Other Types of Simulation Models = 701
 17.8 Role of Computers in Simulation = 703
  Applications of QA : The Integration of Simulation and Other Models for Netherlands Water Planning = 704
 17.9 Summary = 705
  Glossary = 705
  Solved Problems = 706
  Discussion Questions and Problems = 709
  Case Studies : Biales Waste Disposal, GmbH = 718
  Abjar Transport Company = 719
  Bibliography = 719
  Appendix : Conducting a Simulation with Spreadsheets = 720
18 Network Models = 723
 18.1 Introduction = 724
 18.2 PERT = 726
 18.3 PERT / Cost = 740
 18.4 Critical Path Method = 745
 18.5 Minimal-Spanning Tree Technique = 750
 18.6 Maximal-Flow Technique = 754
 18.7 Shortest-Route Technique = 758
 18.8 Using the Computer to Solve Nerwork Problems = 761
 18.9 Summary = 772
  Glossary = 772
  Key Equatons = 774
  Solved Problems = 774
  Discussion Questions and Problems = 776
  Case Studies : Haygood Brothers Construction Company = 786
  Bay Community Hospital = 787
  The Ranch Development Project = 788
  Bibliography = 789
  Appendix : Using Spreadsheets to Solve Network Problems = 790
19 Markov Analysis = 793
 19.1 Introduction = 794
 19.2 States and State Probabilities : A Grocery Stone Example = 794
 19.3 Matrix of Transition Probabilities = 796
 19.4 Predicitng Future Market Shares = 798
 19.5 Markov Analysis of Machine Operations = 798
 19.6 Equilibium Conditions = 800
 19.7 Absorbing States and the Fundamental matrix : An Accounts Receivable Application = 803
  Applications of QA : Using Markov Analysis to Forecast Long-Term Care = 807
 19.8 Solving Markov Analysis Problems by Computer = 808
 19.9 Summary = 810
  Glossary = 810
  Key Equations = 810
  Solved Problems = 811
  Discussion Questions and Problems = 815
  Case Study : Rentall Trucks = 821
  Bibliography = 822
  Appendix : Using Spreadsheets to Solve Markov Analysis Problems = 823
Modules A Mathematical Tools : Determinants and Matrices = 825
 A.1 Introduction = 826
 A.2 Determinants = 826
 A.3 Matrices = 827
 A.4 Summary = 831
  Glossary = 832
  Problems = 832
  Bibliography = 833
B Game Theory = 835
 B.1 Introduction = 836
 B.2 Language of Games = 836
 B.3 Pure Strategy Games = 837
 B.4 Minimax Criterion = 837
 B.5 Mixed Strategy Games = 838
 B.6 Dominance = 840
 B.7 Games Larger Than 2 x 2 = 841
 B.8 Using the Computer to Solve Game Theory Problems = 843
 B.9 Summary = 843
  Glossary = 843
  Discussion Questions and Problems = 843
  Bibliography = 846
C Dynamic Programming = 847
 C.1 Introduction = 848
 C.2 A Shortest-Route Problem Solved by Dynamic Programming = 848
  Applications of QA : Dynamic Programming at Weyerhaeuser = 849
 C.3 Dynamic Programming Terminology = 852
  Applications of QA : Using Dynamic Programming to Assist in the Scheduling of Operation Desert Storm Airlift Operations = 853
 C.4 Using the Computer to Solve Dynamic Programming Problems = 854
  Glossary = 856
  Discussion Questions and Problems = 856
  Bibliography = 857
D Decision Theory and the Normal Distribution = 859
 D.1 Introduction = 860
 D.2 Break-Even Analysis and the Normal Distribution = 860
 D.3 EVPI and the Normal Distribution = 863
 D.4 Summary = 864
  Glossary = 865
  Key Equations = 865
  Discussion Questions and Problems = 865
  Appendix : Derivation of Break-Even Point = 867
E Multifactor Decision Making = 869
 E.1 Introduction = 870
 E.2 The Multifactor Evaluation Process = 870
 E.3 The Analytic Hierarchy Process = 871
 E.4 A Comparison of MFEP and AHP = 876
 E.5 Summary = 876
  Glossary = 877
  Key Equations = 877
  Discussion Questions and Problems = 877
  Bibliography = 879
F Using AB : QM = 881
 F.1 Introduction = 882
 F.2 Basic Requirements for AB : QM = 883
 F.3 Starting AB : QM = 883
 F.4 Using AB : QM = 884
 F.5 A Forecasting Example of AB : QM = 886
 F.6 Limitations of AB : QM = 889
APPENDIXES
 A. Areas Under the Standard Normal Table = A-2
 B. Unit Normal Loss Intergral = A-3
 C. Cumulative Binomial Distribution = A-4
 D. Values for $$e^{-\lambda }$$ for use in the Poisson Distribution = A-15
 Solutions to Selected Problems = S-1


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