| 000 | 00997camuuu200289 a 4500 | |
| 001 | 000000907548 | |
| 005 | 19990111095148.0 | |
| 008 | 931007s1994 njua b 001 0 eng | |
| 010 | ▼a 93038478 | |
| 020 | ▼a 0131747312 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 049 | 0 | ▼l 151003349 |
| 050 | 0 0 | ▼a HF5718 ▼b .B657 1994 |
| 082 | 0 0 | ▼a 658.4/5 ▼2 20 |
| 090 | ▼a 658.45 ▼b B724c | |
| 100 | 1 | ▼a Boone, Louis E. |
| 245 | 1 0 | ▼a Contemporary business communication / ▼c Louis E. Boone, David L. Kurtz, Judy R. Block ; annotated by Geraldine E. Hynes. |
| 250 | ▼a Annotated instructor's ed. | |
| 260 | ▼a Englewood Cliffs, N.J. : ▼b Prentice Hall, ▼c 1994. | |
| 300 | ▼a xxv, 702, [54] p. : ▼b Ill.[some col.] ; ▼c 29 cm. | |
| 504 | ▼a Includes bibliographical references (p. A30-R6) and indexes. | |
| 650 | 0 | ▼a Business communication. |
| 650 | 0 | ▼a Business writing. |
| 650 | 0 | ▼a Business communication ▼x Case studies. |
| 700 | 1 | ▼a Kurtz, David L. |
| 700 | 1 | ▼a Block, Judy Rachel, ▼d 1948-. |
| 700 | 1 | ▼a Hynes, Geraldine E. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.45 B724c | 등록번호 151003349 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This text treats writing and communication as integral elements of business. Starting with its most important chapters, those covering the basics of writing (3-13), Boone/Kurtz weaves real business examples and applications throughout (unlike many other tests which relegate business examples to end of chapter material). As its name, CONTEMPORARY BUSINESS COMMUNICATION, suggests this book is also concerned with the challenges of modern communication. Its has the most integrated and complete coverage of today's important issues like communication technology, multi- culturalism, global communication, organizational culture, teamwork, and ethics.
정보제공 :
목차
CONTENTS PART Ⅰ FUNDAMENTALS OF BUSINESS COMMUNICATION Chapter 1 Communicating in an Organization = 3 Chapter 2 The Communication Process = 35 PART Ⅱ WRITING BASICS Chapter 3 Planning Business Documents = 71 Chapter 4 Organizing, Composing, and Designing Business Documents = 103 Chapter 5 Revising and Editing Business Documents = 135 PART Ⅲ ORGANIZATIONAL LERRERS AND MEMOS Chapter 6 Writung Direct Requests = 173 Chapter 7 Writing Good-News, Goodwill, and Informative Messages = 203 Chapter 8 Writing Bad-News and Negative Messages = 235 Chapter 9 Writing Persuasive Messages = 265 PART Ⅳ REPORT AND PROPOSAL WRIYING Chapter 10 Planning and Researching Business Reports and Proposals = 299 Chapter 11 Using Visual Aids in Business Reports and Proposals = 337 Chapter 12 Oranizing and Writing Short and Long Reports = 369 Chapter 13 Organizing and Writing Short and Long Proposals = 405 PART Ⅴ FORMS OF ORAL COMMUNICATION Chapter 14 Delivering Speeches and Oral Presentations = 445 Chapter 15 Communicating at Formal Meetings, by Telephone, and during Informal Conversations = 485 PART Ⅵ EMPLOYMENT COMMUNICATION Chapter 16 Targeting Your Career : Writing R \mathope\limits sum \mathope\limits s and Cover Letters = 519 Chapter 17 Effective Employment Interviewing = 555 PART Ⅶ COMMUNICATION CHALLENGES Chapter 18 Communicating in a Global Marketplace = 595 Chapter 19 The Challenge of Diversity = 631 Chapter 20 Mastering Communication Technology = 667 APPENDICES Appendix Ⅰ Preparing Business Documents = A-1 Appendix Ⅱ Basic of Grammar and Usage = A-16 Appendix Ⅲ Resources for Business Communicators = A-30