상세정보

The Ultimate Guide to Applied Strategies for Managing Business Units and Portfolios Two of the most important business trends of recent years are increasing corporate acquisitions and managing business units as individual companies with a synergistic relationship to the parent company. Business Portfolio Management is an indispensable tool for corporate managers and strategists involved in these pursuits. This no-nonsense reference cuts through the competing claims and conventional wisdom to take a hard look at the realities of portfolio management. It provides the concepts and strategies necessary to create real strategic alternatives, estimate accurately the value of each alternative, and understand the risks involved in each. It supplies a framework for choosing between alternatives, for making tradeoffs between risks and opportunities, and for understanding how individual units in a portfolio will interact. From beginning to end, the concepts, techniques, and situations discussed in Business Portfolio Management are illustrated with detailed examples drawn from actual consulting engagements conducted by the author and his colleagues. These examples not only provide specific descriptions of how portfolio management concepts are implemented in the real world, they also give a real-world picture of the magnitude of value increases that are created through effective portfolio management.

정보제공 :

CONTENTS

Preface = ⅶ

Acknowledgments = ⅸ

1 How Portfolios Build Value = 1

2 A Process for Portfolio Strategy Development = 25

3 The Efficient Frontier = 53

4 Getting Alternatives That Create Value = 85

5 Measuring a Portfolio's Annual Value Contribution = 107

6 Managing Success Templates and Business-Unit Life Cycles = 127

7 Value Management in the Capital-Intensive Portfolio = 153

8 Strengthening the Portfolio through Acquisitions = 181

9 Managing through a Strategic Agenda = 201

10 Toward Better Management of Portfolio Companies = 223

Notes = 231

Index = 237