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Rhetorical Hermeneutics asks whether rhetorical theory can function as a general hermeneutic, a master key to texts. The dazzling central essay by Dilip Parameshwar Gaonkar questions rhetoric's globally interpretive status; Gaonkar begins with the ubiquity of rhetoric: It is a habit of our time to invoke rhetoric, time and again, to make sense of a wide variety of discursive practices that beset and perplex us, and of discursive artifacts that annoy and entertain us, and of discursive formations that inscribe and subjugate us. Rhetoric is a way of reading the endless discursive debris that surrounds us.Starting from the work of John Angus Campbell, Alan Gross, and Lawrence Prelli on the rhetoric of science, Gaonkar broadens his critique to fundamental issues for any rhetorical theory and develops four questions that cut to the heart of the possibility of a (post)modern rhetoric: How can rhetoric, an art traditionally directed toward practice, transform itself into hermeneutic theory, a mode of reading? Does contemporary rhetorical theory have legitimate theoretical status? Can an intentional, strategic theory of rhetoric survive the poststructuralist, postmodernist critique? Is the case study, the centerpiece of rhetorical and ethnographic scholarship, epistemologically robust enough to bear the weight of a discipline?

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CONTENTS

Acknowledgments = ⅶ

Introduction / Alan G.Gross and William M.Keith = 1

Part Ⅰ : Provocations

1. The Idea of Rhetoric in the Rhetoric of Science / Dilip Parameshwar Gaonkar = 25

Part Ⅱ : Dissensions

2. The Idea of Rhetoric As Interpretive Practice : A Humanist's Response to Gaonkar / Michael Leff = 89

3. Big Rhetoric,Little Rhetoric : Gaonkar on the Rhetoric of Science / Deirdre McCloskey = 101

4. Strategic Reading : Rhetoric,Intention,and Interpretation / John Angus Campbell = 113

5. What If We're Not Producing Knowledge?Critical Reflections on the Rhetorical Criticism of Science / Alan G.Gross = 138

6. Classical Rhetoric without Nostalgia : A Response to Gaonkar / Carolyn R.Miller = 156

7.Rhetoric's Lot / Charles Arthur Willard = 172

Part Ⅲ : Extensions

8. Instrumentalism,Contextualism,and Interpretation in Rhetorical Criticism / James Jasinski = 195

9. Engineering Rhetoric / William M.Keith = 225

10. From Tekhne to Technique : Rhetoric As a Design Art / David S.Kaufer = 247

11. “Rhetoric of Science” : Double the Trouble? / Steve Fuller = 279

12. The Rhetorical Critic and the Invisible polis / Andrew King = 299

Part Ⅳ : Reflections / Refractions

13. An Elliptical Postscript / Thomas B. Farrell = 317

14. Close Readings of the Third Kind : Reply to My Critics / Dilip Parameshwar Gaonkar = 330

Contributors = 357

Subject Index = 361

Name Index = 367