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Organising knowledge : methods and case studies (1회 대출)

자료유형

단행본

개인저자

Gadner, Johannes. Buber, Renate, 1954-. Richards, Lyn.

서명 / 저자사항

Organising knowledge : methods and case studies / editors, Johannes Gadner, Renate Buber, Lyn Richards.

발행사항

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.

형태사항

xv, 232 p ; 23 cm.

ISBN

1403916616 (cloth)

서지주기

Includes bibliographical references and index.

일반주제명

Knowledge, Theory of. Knowledge management.

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008		030617s2003 enk b 001 0 eng
010		▼a 2003056407
020		▼a 1403916616 (cloth)
040		▼a DLC ▼c DLC ▼d DLC ▼d 211009
042		▼a pcc
050	0 0	▼a BD175 ▼b .O595 2003
082	0 0	▼a 001 ▼2 22
090		▼a 001 ▼b O69
245	0 0	▼a Organising knowledge : ▼b methods and case studies / ▼c editors, Johannes Gadner, Renate Buber, Lyn Richards.
260		▼a Houndmills, Basingstoke, Hampshire ; ▼a New York : ▼b Palgrave Macmillan, ▼c 2003.
263		▼a 0311
300		▼a xv, 232 p ; ▼c 23 cm.
504		▼a Includes bibliographical references and index.
630	0 0	▼a Gabek (Computer file)
650	0	▼a Knowledge, Theory of.
650	0	▼a Knowledge management.
700	1	▼a Gadner, Johannes.
700	1	▼a Buber, Renate, ▼d 1954-.
700	1	▼a Richards, Lyn.

소장정보

중앙도서관

No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 중앙도서관/서고6층/	청구기호 001 O69	등록번호 111318968 (1회 대출)	도서상태 대출가능	반납예정일	예약	서비스 B M

컨텐츠정보

책소개

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

정보제공 :

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PART ONE: THEORETICAL AND METHODOLOGICAL ISSUES Structures and Diversity in Everyday Knowledge; M.Peschl Situatedness and Artefacts in Expert Knowledge and Activity; H.Risku The Human Foundation of Knowledge Management; T.Seiler Conceptual Knowledge and the Problem of Understanding; J.Gadner & D.Ohnesorge Gestalt-based Linguistics and the GABEK Method; M.Kimmel Managing Complexity: Knowledge Organisation and Qualitative Software; L.Richards PART TWO: CASE STUDIES Consumers' Knowledge of Controlled Ventilation Systems; J.Gadner & R.Buber The Process of Web-personalisation: A Framework to Determine Adequate Personalisation Systems; S.Grabner-Krauter Evaluating A Computer-based Marketing Course by Means of Focus Groups and Interviews; R.Hold The Job Image of Young Sales Assistants: Introspection and Young Consumers' Assessment; R. Buber Venture Brazil: Studying Austro-Brazilian Joint Ventures by Means of GABEK WinRelan ; J.Muhlbacher & J.Penker The Austrian Furniture Retailers' Perspective on the Austrian Design Industry; R.Buber & M.Friedmann Influences of Organisational Learning on Organisational Performance and Success; R.Yeo

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Organising knowledge : methods and case studies (1회 대출)

소장정보

컨텐츠정보

책소개

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