| 000 | 00851camuu2200277 a 4500 | |
| 001 | 000045283028 | |
| 005 | 20060802093959 | |
| 008 | 041012s2005 njua 001 0 eng | |
| 010 | ▼a 2004114965 | |
| 020 | ▼a 0764576526 (pbk. : alk. paper) | |
| 035 | ▼a (KERIS)REF000011271642 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD30.28 ▼b .T575 2005 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 22 |
| 090 | ▼a 658.4012 ▼b T565b2 | |
| 100 | 1 | ▼a Tiffany, Paul. |
| 245 | 1 0 | ▼a Business plans for dummies / ▼c Paul Tiffany and Steven D. Peterson. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Hoboken, NJ : ▼b Wiley Pub. , ▼c c2005. | |
| 300 | ▼a xvi, 364 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 0 | ▼a --For dummies |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Business planning. |
| 700 | 1 | ▼a Peterson, Steven ▼q (Steven D.) |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 T565b2 | 등록번호 111372712 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
------------Book Description-------------
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.
Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you
- Realistically determine where your business is and where you want to go
- Create a detailed business plan and put it into action instead of in a drawer
- Use the plan to secure financing
- Prepare for opportunities avoid common pitfalls
In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:
- Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
- Clarify and crystallize your company’s mission, vision, and values
- Analyze your industry and your competition
- Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
- Objectively analyze your company’s strengths and weaknesses
- Analyze your financial situation in order to do realistic forecasts and budgets
- Recognize trends and anticipate changes, both in the overall economy and in your industry
- Plan for growth, considering the product life cycle, new products, or new markets
- Structure your organization and nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.
Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That’s why so many businesses have difficulty making it – and unfortunately, several don’t – in today’s competitive marketplace.
Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You’ll learn to:
- Create a detailed business plan
- Put that plan into action (instead of in a drawer)
- Use the plan to secure financing
- Prepare for opportunities
- Avoid common pitfalls
In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You’ll discover how to:
- Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
- Clarify and crystallize your company’s mission, vision, and values
- Analyze your industry and your competition
- Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
- Objectively analyze your company’s strengths and weaknesses
- Analyze your financial situation to create realistic forecasts and budgets
- Recognize trends and anticipate changes, both in the overall economy and in your industry
- Plan for growth, based on new markets, your product’s life cycle, or the creation of new products
- Structure your organization
- Nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today’s marketplace and keep you on course. If you’re a business owner or entrepreneur – or you want to be one – this friendly and accessible guide is a must-have resource.
New feature
Create a winning business plan with expert tips and strategies
Covers planning basics, financing, marketing, legal issues, and more
Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process.
THE DUMMIES WAY®
Explanations in plain English"Get in, get out" informationIcons and other navigational aidsOnline cheat sheetTop ten listsA dash of humor and fun
Discover how to:
Assess your company's goals and objectivesCreate a clear, precise mission statementIdentify customers and understand their needsDifferentiate your business from the competitionUnderstand budgeting and finances
Get Smart!@www.dummies.com
- Find listings of all our books
- Choose from many different subject categories
- Sign up for eTips at etips.dummies.com
정보제공 :
목차
Introduction.
Part I: Knowing Where You Want to Go.
Chapter 1: Preparing to Do a Business Plan.
Chapter 2: Understanding the Importance of a Business Plan.
Chapter 3: Setting Off in the Right Direction.
Chapter 4: Charting the Proper Course.
Part II: Describing Your Marketplace.
Chapter 5: Examining the Business Environment.
Chapter 6: Slicing and Dicing Markets.
Chapter 7: Getting Better Acquainted With Customers.
Chapter 8: Checking Out Your Competition.
Part III: Weighing Your Company’s Prospects.
Chapter 9: Assessing Where You Stand Today.
Chapter 10: Making Money Doing What You Do Best.
Chapter 11: Figuring Out the Financial Details.
Chapter 12: Forecasting and Budgeting.
Part IV: Looking to the Future.
Chapter 13: Managing Uncertainty.
Chapter 14: Thinking Strategically.
Chapter 15: Growing Up and Growing Bigger.
Part V: Putting Your Business Plan into Action.
Chapter 16: Shaping Your Organization.
Chapter 17: Leading the Way.
Part VI: The Part of Tens.
Chapter 18: Ten Signs That Your Business Plan Needs Refreshing.
Chapter 19: Ten Questions to Ask about Your Plan.
Chapter 20: Ten Business-Planning Never-Evers.
Appendix: A Sample Business Plan.
Index.
정보제공 :