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Structured creativity : formulating an innovation strategy

Structured creativity : formulating an innovation strategy

자료유형
단행본
개인저자
Sauber, Tim , 1978-. Tschirky, Hugo , 1938-
서명 / 저자사항
Structured creativity : formulating an innovation strategy / by Tim Sauber and Hugo Tschirky.
발행사항
Hampshire :   Palgrave Macmillan ,   c2006.  
형태사항
xiv, 227 p. : ill. ; 23 cm.
ISBN
1403991502
일반주기
Originally presented as the first author's doctoral thesis.  
서지주기
Includes bibliographical references and index.
일반주제명
Creative ability in business -- Management. Technological innovations -- Management. Strategic planning.
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245 1 0 ▼a Structured creativity : ▼b formulating an innovation strategy / ▼c by Tim Sauber and Hugo Tschirky.
260 ▼a Hampshire : ▼b Palgrave Macmillan , ▼c c2006.
300 ▼a xiv, 227 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Originally presented as the first author's doctoral thesis.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Creative ability in business ▼x Management.
650 0 ▼a Technological innovations ▼x Management.
650 0 ▼a Strategic planning.
700 1 ▼a Tschirky, Hugo , ▼d 1938-

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
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컨텐츠정보

책소개

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.


정보제공 : Aladin

목차

Preface List of Figures Introduction: Management Summary PART 1: INTRODUCTION Research Focus and Relevance Research Design and Methodology PART 2: STATE OF THE ART IN THEORY Innovation Strategy Formulation Literature Complementary Literature Conclusion: Innovation Strategy Formulation (theory) PART 3: STATE OF THE ART IN PRACTICE Interviews Conclusion: Innovation Strategy Formulation Practice PART 4: THE DUAL GAP Dual Gap in Innovation Strategy Formulation Working Hypotheses PART 5: CONCEPT Innovation Architecture Innovation Strategy Formulation Process PART 6: ACTION RESEARCH Selection and Procedure of the Action Research Cases Case 1: Toll Revenue Case 2: TecChem Case 3: HighTec Case 4: Info Exchange Case 5: Optic Dye Case 6: Built-up Case 7: RubTec Case 8: MicroSys Case 9: StockTec Cross-Case Analysis and Conclusion PART 7: CONCLUSION AND WORKING HYPOTHESIS RETHOUGHT PART 8: TOWARDS A NEW SET OF MANAGEMENT PRINCIPLES Understanding the Innovation System Formulating an Innovation Strategy Implementing an Innovation Strategy Formulation Process Index


정보제공 : Aladin

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