상세정보

As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally and socially responsible way. Extraordinary opportunities exist for those who can effectively answer the need to globalize, yet it is a complex enterprise with many associated risks. Renowned experts for the INSEAD-Wharton Alliance, Hubert Gatignon and John Kimberly, have collaborated to edit a non-partisan and comprehensive book that looks beyond the broad issues and focuses on the managers' response to the opportunities and challenges of larger, global markets. Relevant and timely as the outspoken debates about globalization continue, the contributors to this volume discuss crucial implications for managers, policy makers and non-governmental organizations.

정보제공 :

1. Globalization and its challenges Hubert Gatignon and John R. Kimberly; Part I. Leading the Global Organization: 2. The changing international corporate governance landscape Mauro F. Guillen and Mary O'Sullivan; 3. Corporate governance and leadership in a globalizing equity market Michael Useem; 4. Leadership in a global organization: a cross-cultural perspective Robert J. House, Mansour Javidan and Gunter Stahl; 5. The globalization of business education Arnoud De Meyer, Patrick Harker and Gabriel Hawawini; Part II. Global Market Participation: 6. Globalization through acquisitions and alliances: an evolutionary perspective Harbir Singh and Maurizio Zollo; 7. Developing new products and services for the global market Reinhard Angelmar; 8. Managing brands in global markets George S. Day and David J. Reibstein; 9. Global marketing of new products Hubert Gatignon and Christophe Van den Bulte; 10. Global equity capital markets for emerging growth firms: patterns, drivers, and implications for the globalizing entrepreneur Raphael Amit and Christoph Zott; Part III. Managing Risk and Uncertainty: 11. Cross-border valuation: the international cost of equity capital Gordon Bodnar, Bernard Dumas and Richard Marston; 12. Managing risk in global supply chains Paul R. Kleindorfer and Luk Van Wassenhove; 13. Global recombination: cross-border technology and innovation management Philip Anderson and Lori Rosenkopf; 14. From corporate social responsibility to global citizenship Eric W. Orts; 15. Colliding forces: domestic politics and the global economy Ethan B. Kapstein  and Stephen J. Kobrin; 16. Global implications of information and telecommunication technologies (ICT) Arnoud De Meyer; Part IV. Implications and Conclusions: 17. Globalization and its many faces: the case of the health sector Lawton R. Burns, Thomas D'Aunno and John R. Kimberly; 18. The continuing process of globalizing Hubert Gatignon and John Kimberly. 

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