| 000 | 00978camuu2200301 a 4500 | |
| 001 | 000045458902 | |
| 005 | 20080804130302 | |
| 008 | 820223s1981 enka b 001 0 eng | |
| 010 | ▼a 81080928 //r97 | |
| 015 | ▼a GB*** | |
| 020 | ▼a 096019102X | |
| 035 | ▼a (KERIS)REF000000001106 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 1 0 | ▼a PE1115 ▼b .M54 1981 |
| 082 | 0 4 | ▼a 808/.06665 ▼a 808.042 ▼2 22 |
| 090 | ▼a 808.06665 ▼b M667p3 | |
| 100 | 1 | ▼a Minto, Barbara. |
| 245 | 1 4 | ▼a The pyramid principle : ▼b logic in writing and thinking / ▼c Barbara Minto. |
| 250 | ▼a Rev. 3rd ed. | |
| 260 | ▼a London : ▼b Minto International , ▼c c1981. | |
| 300 | ▼a 162 p. : ▼b ill. ; ▼c 26 cm. | |
| 500 | ▼a Cover title. | |
| 504 | ▼a Includes bibliographical references (p. 160-162) and index. | |
| 650 | 0 | ▼a English language ▼x Business English. |
| 650 | 0 | ▼a English language ▼x Rhetoric. |
| 650 | 0 | ▼a Business writing. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 808.06665 M667p3 | 등록번호 121174151 (5회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts? How often have you had to work hard to produce clear reports, papers, analyses, presentations and memos? The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. The Pyramid Principle explains how to: *think creatively, reason lucidly, and express ideas with clarity *define complex problems and establish the objectives of any document *assess your ideas and recognize their relative importance *structure your reasoning into a coherent and transparent argument *analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a 'top-down' pyramid structure is the most readily understood.Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life!
정보제공 :
저자소개
바바라 민토(지은이)
하버드경영대학원을 졸업하고 컨설팅회사 맥킨지앤드컴퍼니에 최초의 여성 컨설턴트로 입사했다. 일찍이 문서 작성에 관한 능력을 인정받아 유럽 각국의 컨설턴트를 대상으로 보고서 작성법을 지도하는 책임을 맡았다. 이후 독립하여 민토인터내셔널을 설립, 피라미드 원칙을 이용한 보고서 작성법과 논리적 사고법, 프레젠테이션하는 방법 등을 소개해왔다. 요즘도 전 세계 주요 컨설팅회사를 비롯해 펩시콜라, 유니레버, AT&T 시스템 등의 대기업은 물론 하버드대학, 스탠퍼드대학, 시카고대학, 런던대학 등의 경영대학원에서 글쓰기 과정을 가르치고 있다.