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E-business applications for product development and competitive growth : emerging technologies

E-business applications for product development and competitive growth : emerging technologies (1회 대출)

자료유형
단행본
개인저자
Lee, In, 1958-.
서명 / 저자사항
E-business applications for product development and competitive growth : emerging technologies / In Lee, editor.
발행사항
Hershey, PA :   Business Science Reference,   c2011.  
형태사항
xxvii, 475 p. : ill. ; 29 cm.
ISBN
9781609601324 (hbk.) 9781609601348 (ebook)
서지주기
Includes bibliographical references and index.
일반주제명
Electronic commerce. Information technology -- Management. New products. Technological innovations -- Management.
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020 ▼a 9781609601324 (hbk.)
020 ▼a 9781609601348 (ebook)
035 ▼a (KERIS)BIB000012399011
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245 0 0 ▼a E-business applications for product development and competitive growth : ▼b emerging technologies / ▼c In Lee, editor.
260 ▼a Hershey, PA : ▼b Business Science Reference, ▼c c2011.
300 ▼a xxvii, 475 p. : ▼b ill. ; ▼c 29 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Electronic commerce.
650 0 ▼a Information technology ▼x Management.
650 0 ▼a New products.
650 0 ▼a Technological innovations ▼x Management.
700 1 ▼a Lee, In, ▼d 1958-.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.5 E999 등록번호 151300603 (1회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M ?

컨텐츠정보

책소개

As the Web paradigm shifted from the business-centered to user-centered one (this paradigm shift has become known as "Web 2.0") it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a user from a content consumer to a content generator. While the pre-Web 2.0 era is characterized by read-only websites and proprietary web applications, Web 2.0 brought about a variety of interactive community-based initiatives that leverage data, harness distributed intelligence, and utilize a rich multimedia. E-Business Applications for Product Development and Competitive Growth: Emerging Technologies is a comprehensive framework of knowledge provided by research and practitioner experts within the e-business research field. Emerging e-business theories, architectures, and technologies are outlined to stimulate information into research and business communities. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.


정보제공 : Aladin

목차

Applications of new technologies to e-business Collaborative commerce Consumer behavior Developing and managing middleware to support e-business Digital libraries E-business models and architectures E-business process modeling and simulation studies Global e-business Mobile commerce


정보제공 : Aladin

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