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| 001 | 000045655794 | |
| 005 | 20110704141939 | |
| 008 | 110704s2010 maua b 001 0 eng d | |
| 010 | ▼a 2009047178 | |
| 015 | ▼a GBA9B6177 ▼2 bnb | |
| 020 | ▼a 9781422133309 (pbk. : alk. paper) | |
| 020 | ▼a 1422133303 (pbk. : alk. paper) | |
| 035 | ▼a (KERIS)REF000016271026 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d BTCTA ▼d UKM ▼d YDXCP ▼d CDX ▼d VET ▼d U5D ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a QP360 ▼b .B52 2010 |
| 060 | 4 | ▼a WL 103 ▼b B531i 2010 |
| 082 | 0 0 | ▼a 612.8 ▼2 22 |
| 084 | ▼a 612.8 ▼2 DDCK | |
| 090 | ▼a 612.8 ▼b B531i | |
| 100 | 1 | ▼a Berns, Gregory. |
| 245 | 1 0 | ▼a Iconoclast : ▼b a neuroscientist reveals how to think differently / ▼c Gregory Berns. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business Press, ▼c c2010. | |
| 300 | ▼a x, 250 p. : ▼b ill. ; ▼c 21 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Doing what can't be done : Howard Armstrong -- Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. -- Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs. |
| 520 | 8 | ▼a Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential. |
| 650 | 0 | ▼a Neuropsychology. |
| 650 | 0 | ▼a Iconoclasm. |
| 650 | 0 | ▼a Psychology, Industrial. |
| 650 | 0 | ▼a Creative ability. |
| 650 | 1 2 | ▼a Psychophysiology ▼x methods. |
| 650 | 2 2 | ▼a Behavior ▼x physiology. |
| 650 | 2 2 | ▼a Fear. |
| 650 | 2 2 | ▼a Perception ▼x physiology. |
| 650 | 2 2 | ▼a Risk-Taking. |
| 650 | 2 2 | ▼a Thinking ▼x physiology. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 612.8 B531i | 등록번호 111633428 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.
Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.
정보제공 :
저자소개
그레고리 번스(지은이)
미국 에모리대학교에서 정신의학과 신경경제학을 가르치는 뇌과학자이자 심리학 교수로, 동물 인지 연구 분야의 선구자이다. 20년간 뇌 영상 기술(fMRI)을 활용해 인간의 동기와 의사결정을 연구했으며, 동물 실험의 윤리적, 법적, 사회적 기준을 마련하고 있다. 세계 최초로 진정제 없는 fMRI 촬영으로 개 뇌의 보상 중추를 식별한 실험(HOW DOGS LOVE US)은 국제 학술지 〈사회인지·정서 신경과학(Social Cognitive and Affective Neuroscience)〉에 실렸다. 2007년에 미국 신경과학회의 젊은 과학자상(Young Investigator Award)을, 2014년에는 미국심리학회 탁월한 과학 공헌상(Distinguished Scientific Contribution Award)을 수상했다. 과학, 공학 분야에서 뛰어난 업적을 가진 학자들로 선출된 미국국립과학아카데미(National Academy of Sciences) 회원이기도 하다. 뉴욕타임스, 포브스, BBC를 비롯해 여러 저명한 비즈니스 및 과학 관련 매체에도 소개된 바 있다. 다른 저서로 《나라는 착각》, 《만족》이 있다.
목차
Introduction Doing What Can't Be Done Howard Armstrong Chapter 1 Seeing Like an Iconoclast Dale Chihuly, Paul Lauterbur, Nolan Bushnell Chapter 2 From Perception to Imagination Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis Chapter 3 Fear: The Inhibitor of Action Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions Chapter 4 How Fear Distorts Perception NASA, Richard Feynman, Solomon Asch, Martin Luther King, Jr Chapter 5 Why the Fear of Failure Makes People Risk Averse David Dreman, Bill Miller, Henry Ford Chapter 6 Brain Circuits for Social Networking Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett Chapter 7 Private Spaceflight: A Case Study of Iconoclasts Working Together Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans Chapter 8 When Iconoclast Becomes Icon Arthur Jones, Jonas Salk, Steve Jobs Appendix The Iconoclast's Pharmacopeia
정보제공 :