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00000cam u2200205 a 4500 |
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150421s2008 maua b 001 0 eng d |
| 010 |
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▼a 2006938349
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▼a 9780618799701 (hbk. : library ed.)
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| 020 |
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▼a 0618799702 (hbk. : library ed.)
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| 035 |
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▼a (KERIS)REF000013071952
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▼a DLC
▼c DLC
▼d 211009
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▼a HF5415
▼b .P658 2008
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▼a 658.8
▼2 23
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▼a 658.8
▼2 DDCK
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▼a 658.8
▼b P947m14
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| 100 |
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|
▼a Pride, William M.
|
| 245 |
1
0
|
▼a Marketing /
▼c William M. Pride, O.C. Ferrell.
|
| 250 |
|
▼a 14th ed.
|
| 260 |
|
▼a Boston :
▼b Houghton Mifflin Co.,
▼c 2008.
|
| 300 |
|
▼a xxxi, 629, [93] p. :
▼b col. ill. ;
▼c 29 cm.
|
| 500 |
|
▼a Rev. ed. of: Marketing : concepts and strategies. 2006.
|
| 504 |
|
▼a Includes bibliographical references and indexes.
|
| 650 |
0
|
▼a Marketing.
|
| 700 |
1
|
▼a Ferrell, O. C.
|
| 740 |
0
2
|
▼a Marketing : concepts and strategies.
|
| 945 |
|
▼a KLPA
|
