The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045846405 | |
| 005 | 20151012111802 | |
| 008 | 151012s2013 njua 001 0 eng d | |
| 010 | ▼a 2012035450 | |
| 020 | ▼a 9781118295342 (pbk.) | |
| 035 | ▼a (KERIS)REF000016933214 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HB615 ▼b .C6495 2013 |
| 082 | 0 0 | ▼a 658.4/21 ▼2 23 |
| 084 | ▼a 658.421 ▼2 DDCK | |
| 090 | ▼a 658.421 ▼b C776L | |
| 100 | 1 | ▼a Cooper, Brant. |
| 245 | 1 4 | ▼a The lean entrepreneur : ▼b how visionaries create products, innovate with new ventures, and disrupt markets / ▼c Brant Cooper and Patrick Vlaskovits. |
| 260 | ▼a Hoboken, N.J. : ▼b Wiley, ▼c c2013. | |
| 300 | ▼a xxiii, 256 p. : ▼b col. ill. ; ▼c 20 x 25 cm. | |
| 500 | ▼a Includes index. | |
| 520 | ▼a "Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text Packed with information that can help business at all levels of development--from initial ideas to established companies looking to innovate--The Lean Entrepreneur is the field guide for creating innovative businesses"-- ▼c Provided by publisher. | |
| 650 | 0 | ▼a Entrepreneurship. |
| 650 | 0 | ▼a Success in business. |
| 700 | 1 | ▼a Vlaskovits, Patrick. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.421 C776L | 등록번호 111742935 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The must-read guide to driving innovation by building a product that people actually want, The Lean Entrepreneur presents a lexicon of concepts and a map universally applicable as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music and artist development to investment and finance to non-profits and social entrepreneurs.A Lean Entrepreneur has already bought into Lean Startup, Customer Development, Design Thinking and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business.In other words: how to get started tomorrow.Lean entrepreneurs also include "intrapreneurs" in the Fortune 500. How do they engage these valuable methods for tackling product development as well as sales and marketing in uncertainty in spheres outside of technology-driven endeavors?The goal of The Lean Entrepreneur is to make Lean Startup and Customer Development principles immediately actionable no matter what your industry, size, or stage.Designed to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences.Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.Expands on the core ideas of the “Lean Startup” concept, adding the use of powerful, low-cost analytics to the mixExplains how earlier, more frequent market research can save a business time and moneyIncorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the textPacked with information that can help business at all levels of development?from initial ideas to established companies looking to innovate?The Lean Entrepreneur is the field guide for creating innovative businesses.
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목차
Special Thanks ix Foreword xv Introduction xvii Chapter 1: Startup Revolution 1 The Myth of the Visionary (Take 1) 1 The Myth of the Visionary (Take 2) 4 Case Study: Disrupting Venture Capital 6 Which Is to Say, Disruption Hurts 12 Case Study: Customized Value Creation 21 And Cue the Lean Startup 23 Lean Startup, Please Meet the Lean Entrepreneur 25 Chapter 2: Vision, Values, and Culture 31 Vision and Values 31 Case Study: Is the Problem Really Solvable? 36 Lean into It: The Lean Startup Culture 38 Case Study: Experience-Driven Jumpstart 41 Case Study: KISSmetrics 45 Case Study: Root-Cause Analysis on Sales 50 Over the Horizon: A Framework 56 Case Study: Lean Startup Horizons 57 Chapter 3: All the Fish in the Sea 61 Case Study: The Ethology of the Fish 64 Know Your Audience: Why Segmentation Matters 66 Market Segment 70 Personas: Create a Fake Customer 71 Case Study: Salim's Fish Inventory 72 Choosing a Market Segment 74 Case Study: Carla's Dream Jobs 75 Case Study: It's in the Name 78 Chapter 4: Wading in the Value Stream 83 Articulating the Value Stream 83 Case Study: Seeing from Customer's View 85 Value-Stream Discovery 91 Case Study: AppFog's High Hurdle 102 Chapter 5: Diving In 109 Listen to Your Customers--or Not 110 Customer Interaction 113 Case Study: Don't Just Get Out of the Building, Get Out of the Country 115 Case Study: What's the Worst That Can Happen? 121 Case Study: A Nonprofi t Lean Startup 123 Chapter 6: Viability Experiments 131 The Infamous Landing Page 132 Concierge Test 134 Case Study: Curating User Experience 135 Wizard of Oz Test 139 Case Study: Idea to Wizard of Oz in under 90 Days 140 Crowd-Funding Test 141 Case Study: Two-Sided Market Lean Startup 143 Prototyping 146 Case Study: MVP: Motor Vehicle Prototype 148 Chapter 7: Data's Double-Edged Sword 151 Case Study: Disrupting the Undisruptable 155 New Products 158 Existing Products 163 Case Study: Instrumenting Growth 165 Chapter 8: The Valley of Death 169 Minimum Viable Product 171 Case Study: The Minimum Viable Audience 176 Case Study: Social Impact Lean Startup 180 Case Study: But My Marinara Is to Die For! 183 Case Study: O2, Telecom at the Speed of the Internet 189 Chapter 9: Real Visionaries Have Funnel Vision 193 Innovate the Funnel 195 Growth Waves 209 Case Study: Ten Lean Startup Buzzword Questions with Rob Fan 215 Chapter 10: The Final Word 225 Case Study: Drinking Kool-Aid and Eating Dog Food 229 Notes 237 Acknowledgments 241 About the Authors 244 Index 249
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