Geodemographics for marketers [electronic resource] : using location analysis for research and marketing
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| 005 | 20180321145858 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 160105s2016 enka ob 001 0 eng d | |
| 020 | ▼a 9780749473839 (electronic bk.) | |
| 020 | ▼a 0749473835 (electronic bk.) | |
| 035 | ▼a (OCoLC)933741354 ▼z (OCoLC)935333603 | |
| 037 | ▼a CL0500000704 ▼b Safari Books Online | |
| 040 | ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d IDEBK ▼d YDXCP ▼d CDX ▼d EBLCP ▼d UMI ▼d OSU ▼d 211009 | |
| 049 | ▼a MAIN | |
| 050 | 0 0 | ▼a HF5415.2 ▼b .L48 2016 |
| 082 | 0 0 | ▼a 658.4/3 ▼2 23 |
| 084 | ▼a 658.43 ▼2 DDCK | |
| 090 | ▼a 658.43 | |
| 100 | 1 | ▼a Leventhal, Barry. |
| 245 | 1 0 | ▼a Geodemographics for marketers ▼h [electronic resource] : ▼b using location analysis for research and marketing / ▼c Barry Leventhal. |
| 260 | ▼a London ; ▼a Philadelphia : ▼b Kogan Page, ▼c 2016. | |
| 300 | ▼a 1 online resource (xxvi, 206 p.) : ▼b ill. | |
| 490 | 1 | ▼a Marketing science series |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future. |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Marketing research. |
| 650 | 0 | ▼a Geodemographics. |
| 650 | 0 | ▼a Consumers ▼x Research. |
| 830 | 0 | ▼a Marketing science series. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135100 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 658.43 | 등록번호 E14001460 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |