Microtrends squared : the new small forces driving the big disruptions today / Simon & Schuster export edition
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| 008 | 180808s2018 nyua b 000 0 eng d | |
| 020 | ▼a 9781501191824 | |
| 020 | ▼a 1501191829 | |
| 020 | ▼a 9781501179921 (ebook) | |
| 035 | ▼a (OCoLC)1041140832 | |
| 040 | ▼a OSU ▼b eng ▼e rda ▼c OSU ▼d KUB ▼d 211009 | |
| 049 | ▼a KUBA | |
| 082 | 0 4 | ▼a 303.4 ▼2 23 |
| 084 | ▼a 303.4 ▼2 DDCK | |
| 090 | ▼a 303.4 ▼b P412m | |
| 100 | 1 | ▼a Penn, Mark J. |
| 245 | 1 0 | ▼a Microtrends squared : ▼b the new small forces driving the big disruptions today / ▼c Mark Penn with Meredith Fineman. |
| 250 | ▼a Simon & Schuster export edition. | |
| 260 | ▼a New York : ▼b Simon & Schuster Paperbacks, ▼c c2018. | |
| 300 | ▼a 413 p. : ▼b ill. ; ▼c 23 cm. | |
| 504 | ▼a Includes bibliographical references (p. [357]-394) and index. | |
| 505 | 0 | ▼a The building blocks of change today -- Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds -- Health and diet. Pro-proteiners ; Guys left behind ; Nonagenarians ; Kids on meds ; The speed eaters ; Wellness freaks ; Cancer survivors -- Technology. The new addicts ; Digital tailors ; Technology-advanced people ; Droning on ; No-PCers ; Unemployed language teachers ; Bots with benefits ; New Luddites updated ; Private plane party crashers ; Social millionaires -- Lifestyle. Single with pet ; Roomies for life ; Footloose and fancy-free ; Nerds with money ; Uptown stoners ; Intelligent TV ; Korean beauty ; Modern Annie Oakleys ; Armchair preppers -- Politics. Old economy voters ; Happy pessimists ; Closet conservatives ; Impressionable elites revisited ; Militant dreamers revisited ; Newest Americans ; Couch potato voters -- Work and business. Self-data lovers ; Bikers to work ; Virtual entrepreneurs ; Microcapitalists ; The fakesters ; Work with limits ; The new factory worker ; Hazel reborn ; 10xmillionaires -- Conclusion : taming our microtrends. |
| 520 | ▼a Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships. | |
| 650 | 0 | ▼a Social influence. |
| 650 | 0 | ▼a Social change. |
| 650 | 0 | ▼a Social prediction. |
| 651 | 0 | ▼a United States ▼x Population ▼x Social aspects. |
| 700 | 1 | ▼a Fineman, Meredith ▼0 AUTH(211009)178838. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 303.4 P412m | 등록번호 111795043 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 303.4 P412m | 등록번호 151346083 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 303.4 P412m | 등록번호 111795043 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 303.4 P412m | 등록번호 151346083 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, culture, and politics.Mark Penn has boldly argued that the future is not shaped by society's broad, general forces but by quiet changes within narrow slices of the population. He showed ten years ago how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of small, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to recent splits within the Republican Party. Today, microtrends are on steroids. The world is in perplexing upheaval, visible in the disruption of markets, elections, media, lifestyles, and systems of government. In this environment, the impact of microtrends is far greater than just ten years ago, and the fine grain of Penn's work is more necessary than ever. Microtrends Squared makes sense of what is happening in the world today, and it illuminates the shifts that will be coming in the next ten years. Across business, politics, and culture, Penn examines over fifty new microtrends. He pinpoints the unseen hand behind new power relationships that have emerged-as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of the economy. He likewise speaks to the next wave of developments coming in technology, new products, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is still just a ripple.
정보제공 :
저자소개
마크 펜(지은이)
마크 펜은 여론조사, 마케팅, 광고, 그리고 전략 전문가로 40년 넘게 정재계의 최고위층과 함께 일하고 있다. 내로라하는 여론조사 권위자로서 빌 클린턴과 힐러리 클린턴의 대선 캠프에서 전략기획본부장을 지냈고 ‘사커 맘’이라는 중대한 트렌드를 포착한 주인공이다. 빌 게이츠와 토니 블레어를 위시한 세계적 리더들과 더불어 포드, 버라이즌, 머크, 맥도날드 등 많은 기업에 조언자 역할을 해왔다. 세계 굴지의 광고홍보기업 CEO를 지내고 마이크로소프트에서 광고 총괄 부사장을 거쳐 최고전략책임자에 올랐다. 지금은 해리스 폴(Harris Poll)의 회장이자 디지털 마케팅 기업들의 집합 체인 스태그웰 그룹(Stagwell Group)의 매니징 파트너다. 뉴욕타임스 베스트셀러 《마이크로트렌드》를 집필했고, <월스트리트저널>, <폴리티코> 등에 글을 쓰고 있다. 현재 하버드대 정부학과에서 초빙강사로 여론과 여론조사에 대해 가르치고 있다.