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Strategic internal communication [electronic resource] : how to build employee engagement and performance / 2nd ed

Strategic internal communication [electronic resource] : how to build employee engagement and performance / 2nd ed

자료유형
E-Book(소장)
개인저자
Cowan, David, 1961-.
서명 / 저자사항
Strategic internal communication [electronic resource] : how to build employee engagement and performance / David Cowan.
판사항
2nd ed.
발행사항
New York :   Kogan Page Ltd,   c2017.  
형태사항
1 online resource (xii, 220 p.).
ISBN
9780749478667 (electronic bk.) 0749478667 (electronic bk.) 9780749478650 (pbk.)
요약
Design and implement an internal communications strategy with this complete guide based on the innovative Dialogue Box tool that will improve communication and therefore motivation and performance in your organization.
일반주기
Title from e-Book title page.  
Revised edition of the author's Strategic internal communication, 2014.  
Includes index.  
내용주기
Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Communication in organizations. Communication in management. Communication in personnel management.
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100 1 ▼a Cowan, David, ▼d 1961-.
245 1 0 ▼a Strategic internal communication ▼h [electronic resource] : ▼b how to build employee engagement and performance / ▼c David Cowan.
250 ▼a 2nd ed.
260 ▼a New York : ▼b Kogan Page Ltd, ▼c c2017.
300 ▼a 1 online resource (xii, 220 p.).
500 ▼a Title from e-Book title page.
500 ▼a Revised edition of the author's Strategic internal communication, 2014.
500 ▼a Includes index.
505 0 ▼a Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index.
520 ▼a Design and implement an internal communications strategy with this complete guide based on the innovative Dialogue Box tool that will improve communication and therefore motivation and performance in your organization.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Communication in organizations.
650 0 ▼a Communication in management.
650 0 ▼a Communication in personnel management.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1526370
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 658.45 등록번호 E14006216 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

컨텐츠정보

목차

Cover -- Contents -- Preface -- Introduction Internal communications, employee engagement and cultural integration -- The structure of this book -- Questions -- 01 The new organizational triangle: Internal communications, employee engagement and HR -- Internal communications is about communicating behaviour -- The internal communications and employee engagement partnership -- Partnering with HR: Communicating organizational values -- Leaders behaving badly -- What are the benefits of effective internal communications? -- Infusion -- One last point… -- Questions -- 02 Culture shock: Corporate culture does not exist -- The illusion of organizational culture -- Using dialogue to integrate the organization -- Using dialogue to connect -- Dialogue as power -- Communication space as a vacuum -- Introducing the ‘Dialogue Box’ -- Questions -- 03 Communicating through change, changing through communication -- The people dimension of change -- Change and uncertainty -- The alienated employee -- How we are economically organized -- Employee cooperation -- Improving through dialogue, not confrontation -- Dialogue and emotion -- Democracy in the workplace? -- Questions -- 04 Dialogue and the digital world -- Authority and power in the digital world -- Dialogue in the new social space -- Technology and organizing employees -- Conclusion -- Questions -- 05 Zone 1: Intelligence – how organizations and people think -- So, what is intelligence? -- The power of knowledge -- Getting your employees’ attention -- The intelligent organization: Consensus and learning -- Building the learning organization -- The Dialogue Box: Focus on intelligence -- Conclusion -- Questions -- 06 Zone 2: Emotion – how organizations and people feel -- What is emotion? -- Emotional management -- Three steps to effective emotional management -- Strategies for emotional management -- Motivational emotions -- Questions -- 07 Zone 3: Interpretation – how organizations and people understand -- What is interpretation? -- The key of meaning -- Meaning to connect -- Questions -- 08 Zone 4: Narrative – how organizations and people agree (or disagree!) -- What is narrative? -- How we tell stories -- Counter-narrative -- The Dialogue Box: Focus on narrative -- Telling the corporate story -- Getting the narrative right -- Questions -- 09 The end zone: Ensuring effective dialogue – how organizations and people talk -- What is dialogue? -- Fostering dialogue -- Connecting and disconnecting -- Disconnected intelligence -- Disconnected emotions -- Disconnected interpretation -- Disconnected narrative -- The Dialogue Box ready for use -- Working with your dialogue word -- Epilogue -- Questions -- 10 Using the Dialogue Box -- 1. Explaining the Dialogue Box -- 2. Using the Dialogue Box -- Index -- .

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