상세정보

Front Cover -- Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration -- Copyright Page -- Contents -- List of Contributors -- Acknowledgments -- Introduction: Commercial Diplomacy and International Business: Merging International Business and International Relations -- Expansion of Commercial Diplomacy by Nations -- Commercial Diplomacy: The International Relations of Business -- International Business Meets International Relations: An Interdisciplinary View of Commercial Diplomacy -- The Need of Commercial Diplomacy Research -- The Aim of This Book -- References -- 1. Research on Commercial Diplomacy: A Review and Implications -- Introduction -- Review Methodology -- Review -- Findings -- The Commercial Diplomacy Framework — Topics and Findings -- Practical Implications -- Limitations to This Study -- Commercial Diplomacy Research Agenda -- Acknowledgment -- References -- Appendix -- 2. Commercial Diplomats as Corporate Entrepreneurs: An Institutional Perspective -- Introduction -- Theoretical Framework -- Operationalization -- Results -- Conclusion -- Discussion -- Acknowledgment -- References -- 3. The Value of Commercial Diplomacy from an International Entrepreneurs Perspective -- Introduction -- Literature Review -- Method -- Findings -- Discussion and Implications -- Acknowledgment -- References -- 4. The Effectiveness of Commercial Diplomacy: A Survey Among Embassies and Consulates -- Introduction -- Commercial Diplomacy Defined -- Methodology -- Analysis and Results -- Discussion of the Findings -- Conclusion -- Acknowledgement -- References -- 5. Measuring Export Support Performance -- Introduction -- Measuring Export Support -- Export Support Performance — ESP -- Concluding Remarks -- References -- 6. The Commercial Diplomat in Interaction with International Business: Results of an Empirical Study -- Introduction -- Methods -- Economic Environment -- Stakeholders in Commercial Diplomacy -- Nature of the Service Offered by the Commercial Diplomat -- Advantages and Shortcomings of Using CDs from a Business Perspective -- Price of the Transaction between the Commercial Diplomat and the Beneficiary -- Business Firms’ Frequent Issues -- Discussion and Conclusion -- References -- 7. Competitors or Collaborators: A Comparison of Commercial Diplomacy Policies and Practices of EU Member States -- Introduction -- Diplomacy -- Method -- Data Collection -- Data Analyses -- Findings -- Conclusion -- Discussion -- Limitations and Further Research -- Acknowledgement -- References -- 8. Entering the United States Federal Procurement Market: Success Factors and Barriers for Foreign Firms -- Introduction -- Managerial Relevance -- Theoretical Framework -- Methods -- Findings -- Discussion -- Managerial Implications -- References -- Appendix 1: List of Interviewees -- 9. Lobbying of Commercial Diplomats: Institutional Setting as a Determining Factor -- Introduction -- Literature Review -- Methodology -- Results -- Conclusion and Discussion -- Limitations and Further Research -- Acknowledgement -- References -- .