상세정보

E-Book(소장)

Elg, Ulf. Hadjikhani, Amjad. Ghauri, Pervez N., 1948-.

Business, society and politics [electronic resource] : multinationals in emerging markets / edited by Amjad Hadjikhani, Ulf Elg, Pervez Ghauri.

Bingley, U.K. :   Emerald,   c2012.  

1 online resource (xxix, 340 p.) : ill.

International business and management,1876-066X ; v. 28

9781780529912 (electronic bk.)

This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.

Title from e-Book title page.  

The three pillars : business, state and society : MNCs in emerging markets / Pervez Ghauri, Amjad Hadjikhani, Ulf Elg -- Creating socially responsible value chains : role of companies, governments and NGOs / Sushil Vachani, James E. Post -- Activating stakeholders : an approach by MNCs in emerging markets / Veronika V. Tarnovskaya -- Political strategies as a response to public and private stakeholder pressures / Stefan Heidenreich, Jonas F. Puck, Phillip C. Nell -- Market communication as socio-political activity in emerging markets / Annette Cerne -- Between neighbours' heat and colonial ties' comfort : does distance really matter? / Miguel Torres, Francisco Figueira de Lemos, Penelope Fidas -- Managing political actors through network partners : market-driving multinationals in emerging markets / Ulf Elg, Janina Schaumann, Pervez Ghauri -- The importance of nurturing political connections for emerging multinationals : evidence from Brazil / Rodrigo Bandeira-de-Mello, Maria Fernanda Arreola, Rosilene Marcon -- Internationalization of Swedish banks in Russia and the impact of political environment / Annoch Isa Hadjikhani, Andreas Pajuvirta, Peter Thilenius -- National governments and power relationships in multinational companies : the case of the EADS group / Christoph Barmeyer, Ulrike Mayrhofer -- Business and political interactions in emerging markets : experiences from China, South Africa and Turkey / Siavash Alimadadi ... [et al.] -- The role of corporate social responsibility in foreign market entry process : the case of Korean MNCs in the Chinese electronics industry / Joong-Woo Lee, Sohee Park, Amjad Hadjikhani -- Co-operating to tackle environmental issues in emerging markets : the case of a partnership between a Finnish NGO and a Russian water utility / Tiina Ritvala, Asta Salmi -- Innovation through business and NGO co-operation : the case of digital inclusion in the Amazon / Anna Ljung, Anna Bengtson -- Tracking the aftermath of a corporate scandal from a network perspective : the case of Roche in Turkey / Gözde Yilmaz ... [et al.] -- Intersection of roles between states and multinationals in emerging markets / Doudou Sidibé, Raymond Saner.

Includes bibliographical references.

Issued also as a book.  

International business enterprises --Developing countries --Management. International business enterprises --Political aspects --Developing countries. International business enterprises --Social aspects --Developing countries.

URL