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190130s2001 enka ob 000 0 eng d |
| 020 |
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▼a 9781849501101 (electronic bk.)
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| 020 |
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▼a 1849501106 (electronic bk.)
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| 020 |
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▼a 0762307951 (hbk.)
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| 020 |
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▼a 9780762307951 (hbk.)
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▼a ZJC
▼b eng
▼c ZJC
▼d ZJC
▼d 211009
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▼a HF
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▼2 23
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▼a 658.049
▼2 DDCK
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| 090 |
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▼a 658.049
|
| 245 |
0
0
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▼a Reassessing the internationalization of the firm
▼h [electronic resource] /
▼c edited by Catherine N. Axinn, Paul Matthyssens.
|
| 260 |
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▼a Bingley, U.K. :
▼b Emerald,
▼c 2001.
|
| 300 |
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▼a 1 online resource (ix, 275 p.) :
▼b ill.
|
| 490 |
1
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▼a Advances in international marketing,
▼x 1474-7979 ;
▼v v. 11
|
| 500 |
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▼a Title from e-Book title page.
|
| 504 |
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▼a Includes bibliographical references.
|
| 505 |
0
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▼a Preface / S. Tamer Cavusgil -- Reframing internationalization theory: an introduction / Catherine N. Axinn, Paul Matthyssens -- Internationalization and the multinational enterprise: development of a research tradition / Christine J. Weisfelder -- Conceptual frameworks on SMEs' internationalization: past, present and future trends of research / Alex Rialp, Josep Rialp -- Patterns of internationalization of Brazilian firms and the decision to establish subsidiaries abroad / Antonio Barretto, Angela da Rocha -- Market entry and international technology transfer: a case analysis of ten U.S. high-tech firms in China and Southeast Asia / Roger (Rongxin) Chen, Mark V. Cannice, John D. Daniels -- Internationalization reconsidered: new imperatives for successful growth / Philip M. Rosenzweig, Janet L. Shaner -- Firm internationalization and economic performance: a conceptual synthesis and an empirical assessment of the Chinese experience / Mingfang Li -- A generation perspective on small firm internationalization: from traditional exporters and flexible specialists to born globals / Arild Aspelund, Øystein Moen -- The internationalization of industrial purchasing: the example of small Danish manufacturers / Per Servais, Jan Moller Jensen -- Toward a (more) dynamic theory of internationalization: international market withdrawal as empirical extreme / Pieter Pauwels, Paul Matthyssens.
|
| 520 |
|
▼a As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.
|
| 530 |
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▼a Issued also as a book.
|
| 538 |
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▼a Mode of access: World Wide Web.
|
| 650 |
0
|
▼a International business enterprises
▼x Management.
|
| 650 |
0
|
▼a Export marketing.
|
| 650 |
0
|
▼a Competition, International.
|
| 700 |
1
|
▼a Axinn, Catherine Nancy.
|
| 700 |
1
|
▼a Matthyssens, Paul.
|
| 830 |
0
|
▼a Advances in international marketing ;
▼v v. 11.
|
| 856 |
4
0
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▼u https://oca.korea.ac.kr/link.n2s?url=http://www.emeraldinsight.com/1474-7979/11
|
| 945 |
|
▼a KLPA
|
| 991 |
|
▼a E-Book(소장)
|
