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An updated edition of a groundbreaking book on best practices for nonprofits

What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world.

• Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations
• Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations
• Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory

This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

New feature

Since the First Edition of Forces for Good was published in 2007 the world has changed significantly. The U.S. and global economies have essentially ground to a halt. Government cutbacks, reduced public support, and less money from corporations have challenged nonprofits like never before.

In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology to determine “what makes great nonprofits great?” They studied twelve nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. This revised and updated edition of that bestselling book explores how the recent economic and social upheavals have impacted these noteworthy organizations. In addition, Forces for Good shows how the six practices have been applied successfully to small, local nonprofits.

Despite the enormous changes in the economic landscape, the authors’ recent research reaffirms the viability of the original six practices for scaling social impact. This updated book examines a proven framework that helps nonprofits shift from an organizational mind-set to a relational mind-set, from a more industrial era model of production, where the nonprofit produces goods and services for customers, to a networked model, where the nonprofit’s mission is to catalyze social change by inspiring others to action.

If you are a nonprofit professional, an agent for social change, a dedicated volunteer, or a concerned donor, this book will serve as a manual for becoming a force for good.

Crutchfield and Grant are the coauthors of the first edition of Forces for Good from Jossey-Bass. Visit their web site www.forcesforgood.net

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Section	Section Description	Page Number
Foreword to the Revised and Updated Edition   J. Gregory Dees	p. ix
Part 1	Introduction	p. 1
    Introduction to the Revised and Updated Edition	p. 3
    Introduction to the First Edition	p. 13
Part 2	Achieving Impact	p. 25
1	    Forces for Good	p. 27
2	    Advocate and Serve	p. 47
3	    Make Markets Work	p. 73
4	    Inspire Evangelists	p. 101
5	    Nurture Nonprofit Networks	p. 125
6	    Master the Art of Adaptation	p. 149
7	    Share Leadership	p. 175
8	    Sustaining Impact	p. 203
9	    Putting It into Practice	p. 233
Part 3	New Lessons for New Times	p. 251
10	    Thriving in Tumultuous Times	p. 253
11	    Deepening the Six Practices	p. 269
12	    Forces for Local Good	p. 289
13	    Forces for Good Diagnostic Tool	p. 321
Part 4	Appendixes and Resources	p. 325
Appendix A	    Research Methodology for the First Edition	p. 327
Appendix B	    Field Experts	p. 341
Appendix C	    Case Study Research Guidelines and Questions	p. 345
Appendix D	    Original Research Interview List	p. 349
Appendix E	    Updated Organization Profiles	p. 355
Appendix F	    Research Methodology and Sources for New Material	p. 389
Appendix G	    Preface to the First Edition	p. 395
Endnotes	p. 397
Additional Resources	p. 411
Acknowledgments	p. 419
The Authors	p. 425
Index	p. 427