Financial communication in small and medium-sized enterprises [electronic resource] : patents in financial communication
| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000046038965 | |
| 005 | 20200803104312 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 200728s2015 gw a ob 000 0 eng d | |
| 020 | ▼a 9783658074876 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 050 | 4 | ▼a HG1-HG9999 |
| 082 | 0 4 | ▼a 658.45 ▼2 23 |
| 084 | ▼a 658.45 ▼2 DDCK | |
| 090 | ▼a 658.45 | |
| 100 | 1 | ▼a Zureck, Alexander. |
| 245 | 1 0 | ▼a Financial communication in small and medium-sized enterprises ▼h [electronic resource] : ▼b patents in financial communication / ▼c Alexander Zureck. |
| 260 | ▼a Wiesbaden : ▼b Springer Fachmedien Wiesbaden : ▼b Imprint: Springer Gabler, ▼c 2015. | |
| 300 | ▼a 1 online resource (xiv, 94 p.) : ▼b ill. | |
| 490 | 1 | ▼a Business, economics, and law |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references. | |
| 505 | 0 | ▼a Financial Communication in the Context of Information Economics -- Financial Communication in Small and Medium-Sized Enterprises -- Patents in Financial Communication. |
| 520 | ▼a To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into companys’ financial communication. Contents Financial Communication in the Context of Information Economics Financial Communication in Small and Medium-Sized Enterprises Patents in Financial Communication Target Groups Researchers, students, and practitioners in the field of economics with a focus on finance, communication and medium-sized enterprises The Author While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Business communication. |
| 650 | 0 | ▼a Business enterprises. |
| 830 | 0 | ▼a Business, economics, and law. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-658-07487-6 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 658.45 | 등록번호 E14028854 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |