Making numbers count : the art and science of communicating numbers / 1st Avid Reader Press hardcover ed
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| 020 | ▼a 9781982165444 ▼q (hardcover) | |
| 020 | ▼z 1982165456 ▼q (eBook) | |
| 020 | ▼z 9781982165451 ▼q (eBook) | |
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| 100 | 1 | ▼a Heath, Chip, ▼d 1963- ▼0 AUTH(211009)38127. |
| 245 | 1 0 | ▼a Making numbers count : ▼b the art and science of communicating numbers / ▼c Chip Heath and Karla Starr. |
| 250 | ▼a 1st Avid Reader Press hardcover ed. | |
| 260 | ▼a New York : ▼b Avid Reader Press, ▼c 2022. | |
| 264 | 1 | ▼a New York : ▼b Avid Reader Press, ▼c 2022. |
| 264 | 4 | ▼c ©2022 |
| 300 | ▼a xix, 182 p. : ▼b ill. ; ▼c 22 cm. | |
| 336 | ▼a text ▼b txt ▼2 rdacontent | |
| 337 | ▼a unmediated ▼b n ▼2 rdamedia | |
| 338 | ▼a volume ▼b nc ▼2 rdacarrier | |
| 500 | ▼a Includes index. | |
| 505 | 0 | ▼a Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue : The value of numbers -- Appendix : Making your numbers user-friendly. |
| 520 | ▼a Understanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. --Adapted from publisher's description. | |
| 650 | 0 | ▼a Number concept ▼v Popular works. |
| 650 | 0 | ▼a Number concept ▼x Social aspects. |
| 650 | 0 | ▼a Numeracy ▼v Popular works. |
| 650 | 0 | ▼a Communication in mathematics. |
| 650 | 0 | ▼a Visual communication. |
| 650 | 0 | ▼a Information visualization. |
| 700 | 1 | ▼a Starr, Karla ▼0 AUTH(211009)152980. |
| 945 | ▼a ITMT |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 001.4226 H437m | 등록번호 111904955 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath.
How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is...thirty-two years. Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as "lots." While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it " You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than "1/100,000th of the size of an atom."
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into "2 months of commutes, without repeating a song").
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about ("that medical protocol would save twice as many women as curing breast cancer"). Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
정보제공 :
저자소개
칩 히스(지은이)
스탠퍼드대 경영대학원 조직행동론 교수. 시카고대 경영대학원과 듀크대 경영학과 교수를 역임했다. 텍사스 A&M대에서 경영공학을 전공하고 스탠퍼드대에서 심리학 박사학위를 받았다. 인간 행동과 심리 분석을 바탕으로 조직행동, 협상, 전략 등에 대해 강의하고 있으며, 구글, 나이키 같은 글로벌 기업부터 국제자연보호협회, 미국 심장협회 등의 다양한 영역에서 컨설팅을 맡고 있다. 뇌리에 찰싹 달라붙게 만드는 스토리텔링 기법 ‘스티커 메시지’를 창안하며 마케팅 언어의 패러다임을 바꿨다고 평가받는다. 2006년 출간 이래 비즈니스 3대 필독서로 손꼽히는 전 세계 28개국 베스트셀러 『스틱!』을 댄 히스와 함께 펴내며 명실공히 글로벌 베스트셀러 저자로 자리매김 했다. 『넘버스 스틱!』은 MBA와 공대생, 뉴욕 시민들에게서 기립박수를 받은 화제의 명강의를 옮긴 책으로, 『스틱!』에서 한 단계 진화한 커뮤니케이션 방법론을 담았다. 그 외 지은 책으로 동생 댄 히스와 공저한 글로벌 베스트셀러 『스위치』를 비롯하여 『순간의 힘』, 『후회 없음』 등이 있다.