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Over recent decades South Korea’s vibrant and distinctive populist culture has spread extensively throughout the world. This book explores how this "Korean wave" has also made an impact in North Korea. The book reveals that although South Korean media have to be consumed underground and unofficially in North Korea, they are widely watched and listened to. The book examines the ways in which this is leading to popular yearning in North Korea for migration, defecting to the South or for people to just become more like South Koreans. Overall, the book demonstrates that the soft power of the Korean wave is having an undermining impact on the hard, constraining cultural climate of North Korea.

Over recent decades South Korea’s vibrant and distinctive populist culture has spread extensively throughout the world. This book explores how this has also made an impact in North Korea. Overall, the book demonstrates that the soft power of the Korean wave is having an undermining impact on the hard, constraining cultural climate of North Korea

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Introduction - Hallyu and North Korea: Soft Power of Popular Culture Part I Popular Culture as Soft Power 1 Soft Power and the Korean Wave 2The Korean Wave as a Powerful Agent: Hidden Stories from a North Korean Defector3 Popular Culture in Transitional Societies: An Eastern European PerspectivePart II Circulation of Meaning 4 Black Markets, Red States: Media Piracy in China and the Korean Wave in North Korea5 The Korean Wave: A Pull Factor for North Korean Migration6 Hallyu in the South, Hunger in the North: Alternative Imaginings of What Life Could Be7 South Korean Media Reception and Youth Culture in North Korea Part III Contesting Voices 8 Other as Brother or Lover: North Koreans in South Korean Visual Media9 Discursive Construction of Hallyu-in-North Korea in South Korean News Media10 Webtoon and Intimacy: Reception of North Korean Defectors’ Survival Narratives 11 Revealing Voices?: North Korean Males and the South Korean Mediascape 

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