| 000 | 00990camuu2200301 a 4500 | |
| 001 | 000000024357 | |
| 005 | 20110218133113 | |
| 008 | 940816s1995 mau b 001 0 eng | |
| 010 | ▼a 94034808 | |
| 020 | ▼a 0201406489 | |
| 035 | ▼a 94034808 | |
| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD41 ▼b .T67 1995 |
| 082 | 0 0 | ▼a 658.8 ▼2 22 |
| 084 | ▼a 658.8 ▼2 DDCK | |
| 090 | ▼a 658.8 ▼b T784d | |
| 100 | 1 | ▼a Treacy, Michael. |
| 245 | 1 4 | ▼a The discipline of market leaders : ▼b choose your customer, narrow your focus, dominate your markets / ▼c by Michael Treacy, Fred Wiersema. |
| 260 | ▼a Reading, Mass. : ▼b Addison-Wesley Pub. Co., ▼c 1995. | |
| 300 | ▼a xvi, 208 p. ; ▼c 24 cm. | |
| 500 | ▼a "A William Patrick book." | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Market segmentation. |
| 650 | 0 | ▼a Quality of products. |
| 650 | 0 | ▼a Customer service. |
| 650 | 0 | ▼a Competition. |
| 700 | 1 | ▼a Wiersema, Fred D. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 T784d | 등록번호 111042364 (6회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 T784d | 등록번호 111611335 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.
정보제공 :
저자소개
FRED WIERSEMA(지은이)
<21세기 고객경영 마케팅>
Michael Treacy(지은이)