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Will & vision : how latecomers grow to dominate markets

Will & vision : how latecomers grow to dominate markets (4회 대출)

자료유형
단행본
개인저자
Tellis, Gerard J., 1950- Golder, Peter N.
서명 / 저자사항
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.
발행사항
New York :   McGraw-Hill,   c2002.  
형태사항
xv, 340 p. : ill. ; 23 cm.
ISBN
007137549X (acid-free paper)
서지주기
Includes bibliographical references (p. [315]-330) and index.
일반주제명
Marketing -- United States. Brand name products -- United States.
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008 010627s2002 nyua b 001 0 eng
010 ▼a 01044001
020 ▼a 007137549X (acid-free paper)
040 ▼a DLC ▼c DLC ▼d UKM ▼d C#P ▼d 211009
042 ▼a pcc
043 ▼a n-us---
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050 0 0 ▼a HF5415.1 ▼b .T45 2002
082 0 0 ▼a 658.8/00973 ▼2 21
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100 1 ▼a Tellis, Gerard J., ▼d 1950-
245 1 0 ▼a Will & vision : ▼b how latecomers grow to dominate markets / ▼c Gerard J. Tellis and Peter N. Golder.
246 3 ▼a Will and vision
260 ▼a New York : ▼b McGraw-Hill, ▼c c2002.
300 ▼a xv, 340 p. : ▼b ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references (p. [315]-330) and index.
650 0 ▼a Marketing ▼z United States.
650 0 ▼a Brand name products ▼z United States.
700 1 ▼a Golder, Peter N.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.8 T276w 등록번호 111226404 (4회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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