Sales, marketing, and continuous improvement: six best practices to achieve revenue growth and increase customer loyalty 1st ed
| 000 | 01221camuuu200325 a 4500 | |
| 001 | 000000630426 | |
| 005 | 19990201110904.0 | |
| 008 | 961018s1997 caua b 001 0 eng | |
| 010 | ▼a 96045846 //r98 | |
| 020 | ▼a 0787908576(alk. paper) | |
| 040 | ▼a DLC ▼c DLC | |
| 049 | 1 | ▼l 111115856 |
| 050 | 0 0 | ▼a HD58.7 ▼b .S755 1997 |
| 082 | 0 0 | ▼a 658.8 ▼2 21 |
| 090 | ▼a 658.8 ▼b S893s | |
| 100 | 1 | ▼a Stowell, Daniel M. |
| 245 | 1 0 | ▼a Sales, marketing, and continuous improvement: ▼b six best practices to achieve revenue growth and increase customer loyalty / ▼c Daniel M. Stowell. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a San Francisco : ▼b Jossey-Bass Publishers , ▼c c1997. | |
| 300 | ▼a xvii, 286 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 4 | ▼a The Jossey-Bass business & management series. |
| 504 | ▼a Includes bibliographical references (p. 275-276) and index. | |
| 505 | 1 | ▼a The six best practices -- Manage for change -- Listen to customers -- Focus process -- Use teams -- Practice an open organization culture -- Apply technology. |
| 650 | 0 | ▼a Corporate culture. |
| 650 | 0 | ▼a Selling. |
| 650 | 0 | ▼a Marketing. |
| 650 | 0 | ▼a Teams in the workplace. |
| 650 | 0 | ▼a Customer loyalty. |
| 650 | 0 | ▼a Organizational change. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 S893s | 등록번호 111115856 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Make the most of sales and marketing
Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book.
-- Bernard F. Sergesketter, vice president (retired), AT&T
Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the rest of the modern business world, and opens the door to higher profits.
Based on studies in more than sixty companies -- many of them winners of the prestigious Malcolm Baldridge National Quality Award -- this resource spotlights six reliable, results-generating improvement techniques, and shows how to deploy them successfully in the sales and marketing departments of any organization. The author describes each winning practice in detail, explains how each applies to sales and marketing, and provides illuminating examples of how Texas Instruments, Federal Express, Xerox and many other equally successful but less well known companies have applied the six practices in their organizations. Includes practical guidance for avoiding common pitfalls, along with an action plan for implementation.
New feature
Forget the old school approach to Sales and Marketing. Six winning practices puts these departments back on par with the rest of the modern business world, opening the door to higher profits.Based on interviews with individuals in more than 60 companies -- many of them winners of the prestigious Malcolm Baldridge National Quality Award -- this resource for executives, managers, and consultants distills a range of new improvement techniques and technologies down to six proven practices. Stowell shows how to deploy these practices successfully in the sales and marketing departments often left untouched by a company's quality and continuous improvement efforts.정보제공 :
목차
1. The Six Best Practices
2. Manage for Change
3. Listen to Customers
4. Focus on Process
5. Use Teams
6. Practice an Open Organization Culture
7. Apply Technology
8. Making it Happen
9. Conclusion
정보제공 :