| 000 |
|
00786namuuu200241 i 4500 |
| 001 |
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000000076199 |
| 005 |
|
.0 |
| 008 |
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770628s1977 ilua b 00110 eng |
| 010 |
|
▼a 76019366
|
| 020 |
|
▼a 003018746X
|
| 049 |
|
▼l 412462739
▼l 412467927
|
| 050 |
0
|
▼a HF5415
▼b .B532
|
| 082 |
|
▼a 658.8
|
| 090 |
|
▼a 658.8
▼b B724f
|
| 100 |
1
0
|
▼a Boone, Louis E.
|
| 245 |
1
0
|
▼a Foundations of marketing /
▼c Louis E. Boone, David L. Kurtz.
|
| 260 |
0
|
▼a Hinsdale, Ill. :
▼b Dryden Press,
▼c c1977.
|
| 300 |
|
▼a xx, 639 p. :
▼b ill. ;
▼c 25 cm.
|
| 500 |
|
▼a "Expanded version of [the authors'] Contemporary marketing."
|
| 504 |
|
▼a Includes bibliographical references and indexes.
|
| 650 |
0
|
▼a Marketing.
|
| 700 |
1
0
|
▼a Kurtz, David L.,
▼e joint author.
|
| 700 |
1
1
|
▼a Boone, Louis E.
▼t Contemporary marketing.
|