| 000 | 00887camuuu200277 a 4500 | |
| 001 | 000000597185 | |
| 005 | 19980827113108.0 | |
| 008 | 940524s1995 ilua b 001 0 eng | |
| 010 | ▼a 94020955 | |
| 020 | ▼a 0256125767 | |
| 040 | ▼a DLC ▼c DLC | |
| 049 | 1 | ▼l 911000931 ▼f 국대원 |
| 050 | 0 0 | ▼a HF5415.13 ▼b .B669 1995 |
| 082 | 0 0 | ▼a 658.8 ▼2 20 |
| 090 | ▼a 658.8 ▼b B789m2 | |
| 100 | 1 | ▼a Boyd, Harper W. |
| 245 | 1 0 | ▼a Marketing management : ▼b a strategic approach with a global orientation / ▼c Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Irwin : ▼b Chicago, ▼c c1995. | |
| 300 | ▼a xvi, 555 p. : ▼b ill. ; ▼c 26 cm. | |
| 440 | 4 | ▼a The Irwin series in marketing. |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Marketing ▼x Management. |
| 700 | 1 | ▼a Walker, Orville C. |
| 700 | 1 | ▼a Larreche, Jean-Claude. |