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Effective marketing communications : a skill and activity-based approach

Effective marketing communications : a skill and activity-based approach

자료유형
단행본
개인저자
Anderson, Alan H., 1950- Kleiner, David.
서명 / 저자사항
Effective marketing communications : a skill and activity-based approach / Alan H. Anderson and David Kleiner.
발행사항
Oxford, UK ;   Cambridge, Mass. :   Blackwell Business,   c1995.  
형태사항
xxx, 249 p. : ill. ; 25 cm.
총서사항
Effective management
ISBN
0631191267 (pbk.)
서지주기
Includes bibliographical references and index.
일반주제명
Communication in marketing. Public relations. Customer relations.
000 01008camuuu200313 a 4500
001 000000450118
003 OCoLC
005 19970117161321.0
008 s1995 enka b 0010 eng
010 ▼a 94023746
020 ▼a 0631191267 (pbk.)
040 ▼a DLC ▼c DLC ▼d EYE
049 1 ▼l 111073816
050 0 0 ▼a HF5415.123 ▼b .A527 1995
082 0 0 ▼a 658.8/02 ▼2 20
090 ▼a 658.8 ▼b A545ef
100 1 ▼a Anderson, Alan H., ▼d 1950-
245 1 0 ▼a Effective marketing communications : ▼b a skill and activity-based approach / ▼c Alan H. Anderson and David Kleiner.
260 ▼a Oxford, UK ; ▼a Cambridge, Mass. : ▼b Blackwell Business, ▼c c1995.
263 ▼a 9503
300 ▼a xxx, 249 p. : ▼b ill. ; ▼c 25 cm.
490 1 ▼a Effective management
504 ▼a Includes bibliographical references and index.
650 0 ▼a Communication in marketing.
650 0 ▼a Public relations.
650 0 ▼a Customer relations.
700 1 ▼a Kleiner, David.
830 0 ▼a Effective management (Oxford, England)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.8 A545ef 등록번호 111073816 도서상태 대출가능 반납예정일 예약 서비스 B M

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