| 000 | 00788camuuu200277 4500 | |
| 001 | 000000450137 | |
| 003 | OCoLC | |
| 005 | 19961220020120.0 | |
| 008 | s1993 nyua 0010 eng | |
| 010 | ▼a 92054750 | |
| 020 | ▼a 0887305903 | |
| 040 | ▼a DLC ▼c DLC | |
| 043 | ▼a n-us--- | |
| 049 | 1 | ▼l 111073835 |
| 050 | 0 0 | ▼a HF5415.1 ▼b .W35 1993 |
| 082 | 0 0 | ▼a 658.8 ▼2 20 |
| 090 | ▼a 658.8 ▼b W162m | |
| 100 | 1 | ▼a Walden, Gene. |
| 245 | 1 0 | ▼a Marketing masters : ▼b secrets of America's best companies / ▼c Gene Walden and Edmund O. Lawler. |
| 260 | ▼a New York : ▼b HarperBusiness, ▼c c1993. | |
| 300 | ▼a xiv, 224 p. : ▼b ill. ; ▼c 24 cm. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Marketing ▼z United States. |
| 650 | 0 | ▼a Success in business ▼z United States. |
| 700 | 1 | ▼a Lawler, Ed. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.8 W162m | 등록번호 111073835 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS ACKNOWLEDGMENTS = ⅸ INTROCUTION : DEFINING 'BEST' = xiii 1 CULTIVATING THE MARKETING MIND-SET = 1 2 LAUNCHING AGAINST ALL ODDS = 5 3 THE SUREST PATH TO YOUR CUSTOMER'S HEART = 31 4 WINNING THE CONSUMER WARS = 53 5 BUSINESS TO BUSINESS : THE TOUGHEST SELL = 93 6 AT YOUR SERVICE = 127 7 BACK FROM THE DEAD = 155 8 ESTABLISHING DISTANT BEACHHEADS = 187 9 PUTTING THE PRINCIPLES TO PRACTICE = 209 INDEX = 215 Photograhps follow pages = 80